QBE SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1038

SWOT Analysis of QBE with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

QBE Insurance Group Limited


Financial Services




Strengths, Endurance and Brilliance in the services offered



General Insurance and Reinsurance Services

Target Group

covers both firms and individuals


institution that for more than 127 years has played a significant part in Australian commercial history

SWOT Analysis


1. It has 17000 employees in 38 countries worldwide.
2. QBE Insurance Group Limited is Australia's largest global insurer
3. QBE is the official insurance partner of England Rugby.
4. QBE was ranked among the world's top general insurers

5. Sponsorship of various events has enhanced its brand image


1. Limited reach of the brand and low market share due to intense competition
2. The company apart from poor online presence also demonstrates weak customer service.


1. Growing demand, can offer new products and services
2. New acquisitions to increase its reach
3. Global expansion into other countries can boost revenues


1.  Bad economy and economic fluctuations and slowdowns can be a threat to the company.
2. Global economy competition
3. The company is exposed to certain amount of political risk that can affect the company’s operations



1. Prudential Financial
2. New York Life Insurance Company
3. The Northwestern Mutual Life Insurance Company

4. BlackRock Inc.

The brandguide table above concludes the QBE SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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