Knights of Columbus SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 916

SWOT Analysis of Knights of Columbus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Knights of Columbus

Parent Company

Knights of Columbus


Financial Services


Banking & Financial Services

Tagline/ Slogan

Making a difference for Life


Security Assured, a promise made by KofC  that is kept for more than 130 years

Knights of Columbus STP


Life, annuity and group products

Target Group

Working professionals and Families


To be the most trusted life insurer by enhancing the future with innovative products and services.

Knights of Columbus SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Knights of Columbus. Strengths are:

1. The company has a strong workforce of employees in the United States working on values of integrity, teamwork and performance excellence
2. The company has an extensive geographic reach that helps the group diversify its business risk.
3. Unquestionable integrity and expertise in the field
4. De centralized method of operations – local brands are effective and strong

5. Strong legacy since 1882 adds to the brands creditability


Here are the weaknesses of Knights of Columbus :

1. The company has been showing a decreasing trend in its revenues and profits
2. The company has indulged in litigations that has affected the credit ratings of the group


Following are the Opportunities of Knights of Columbus :

1. International presence can boost the business of the company
2. The group has been undergoing a strategic restructuring initiative that poses an opportunity.
3. Cross selling through financial services such as banking


The threats of Knights of Columbus are as mentioned :

1. Economic downturn and government policies
2. Financial services industry are hugely dependent on economic cycles and government regulations
3. Continued erosion of market share

Knights of Columbus Competition


Below are the 4 main Knights of Columbus competitors :

1. Allstate group
2. American Financial Group
4. Esurance

The brandguide table above concludes the Knights of Columbus SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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