Independence Blue Cross SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1337

SWOT Analysis of Independence Blue Cross with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Independence Blue Cross

Parent Company

Independence Blue Cross Ltd.,


Finance & Banking




The best insurance company serving independent agents



Individual life and health insurance

Target Group

Individuals and institutional


Offers a wide range of life and health insurance products

SWOT Analysis


1. Leading health insurance organization in southeastern Pennsylvania
2. Serves close to 10 million people in many US states and the District of Columbia 
3. Employing more than 7,000 people, the company offers a wide variety of health plans
4. Its network of health care providers includes nearly 200 hospitals and more than 40,000+ physicians

5. Providing a collaborative space to support innovation in Philadelphia and in the industry


1. Less operations and brand awareness compared to international players
2. Highly competitive market and economic instability means low margins


1. Growing health insurance market
2. Improving negative perception among people which will lead to better reviews in the future.
3. New emerging markets


1. Might lose the market share if proper action is not taken to tackle with the competitors.
2. Regulatory changes might adversely affect firm’s operations
3. Economic situation and government policies have a direct impact on the firm’s performance.



1. AON
2. Delphi Financial Group
3. New York Life Insurance
4. Allianz
5. Allstate

The brandguide table above concludes the Independence Blue Cross SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Independence Blue Cross. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: