Health-On-Line SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 672
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SWOT Analysis of Health-On-Line with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Health-On-Line

Parent Company

AXA Life Insurance

Category

Finance

Sector

Banking & Financial Services

Tagline/ Slogan

Redefining healthcare

USP

simplicity and transparency for consumers

Health-On-Line STP

Segment

Healthcare and Personal Insurance

Target Group

Individual and institutional , Personal and corporate

Positioning

the leading provider of individual and group life insurance, annuity and accident & health insurance

Health-On-Line SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Health-On-Line :

1. Part of the AXA Group of businesses, who have been around for nearly 75 years

2. Health-on-Line were awarded Gold Trusted Merchant Status

3. For the last two years running we have also been recognised as the Best Online Healthcare Provider by the Your Money Awards,

4. Extremely strong brand, Capital strength and access to funding through global markets

Weaknesses

1. Limited geographical reach & expansion of non-life insurance
2. The company is highly reliant on the independent and non-exclusive insurance agents

Opportunities

1. Improvements to cost control and business systems with optimization of the investment portfolio
2. The rising healthcare costs can lead to an increase in demand for health insurance
3. The excess and surplus markets are likely to pose many opportunities for growth of the company.

Threats

1. The changes in the legislative and judicial framework can affect the way the business works.
2. Volatile financial markets and low interest rates.
3. The industry of US insurance is exposed to the Eurozone turmoil which is affecting the business.

Health-On-Line Competition

Competitors

Below are the 4 main Health-On-Line competitors :

1. Ace Insurance Services
2. American Income Life
3. Arruda Insurance Agency

4. Alliance Bernstein Holdings


The brandguide table above concludes the Health-On-Line SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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