Allied Insurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1593

SWOT analysis of Allied Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Allied Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Allied Insurance to benchmark its business & performance as compared to the competitors and industry. Allied Insurance is one of the leading brands in the banking & financial services sector. The table below also lists the top Allied Insurance competitors and elaborates Allied Insurance market segmentation, target group, positioning & Unique Selling Proposition (USP).

Allied Insurance SWOT, Competitors, Marketing STP & Brand analysis Table
Allied Insurance Brand Analysis
Parent Company

Nationwide Mutual Insurance Company


Diversified Insurance


Banking & Financial Services

Tagline/ Slogan

Allied on your side


Customized offering on a diverse range of products: auto, home, powersports and personal umbrella

Allied Insurance STP

All kinds of insurance, mainly focused on auto and home insurance

Target Group

Families, Businesses


Customized offerings of insurance services coupled with quality customer service

Allied Insurance SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Allied Insurance. Strengths are:

1. Parent company nationwide is among country's largest diversified insurance and financial services organizations
2. Specialty coverage for boats, motorcycles and other recreational vehicles for outdoor lovers
3. Part of Fortune 100 company and partners with over 6,000 agencies in 33 states
4. Rated “A+” on financial stability by leading independent insurance-rating agencies
5. High quality customer service coupled with convenient billing options and ID theft protection


Here are the weaknesses in the Allied Insurance SWOT Analysis:

1. Since 2013 dip in insurance penetration i.e. insurance premiums as a percentage of GDP
2. Low interest rate scenario in the US hurts the profitability of insurers in the US
3. Cannibalization of Allied brand by Nationwide brand 
4. Needs to stay on the technology forefront in order to serve customer base of ID theft protection


Following are the Opportunities in Allied Insurance SWOT Analysis:

1. Trusted brand name of Nationwide agribusiness in farm and ranches segment can be used as cash cow
2. Powersports insurance can be used for gaining market share by effectively targeting it to youth and middle aged segment
3. More product offering and services and trying to attain first mover advantage in certain segments


The threats in the SWOT Analysis of Allied Insurance are as mentioned:

1. Highly competitive market
2. Awareness among customers is increasing with more access to information
3. Sustainability is a major challenge

Allied Insurance Competition

Below are the top 3 Allied Insurance competitors:

1. American automobile association
2. Safe auto insurance company
3. Farmers insurance group

The brandguide table above concludes the Allied Insurance SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Allied Insurance. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: