Allied Insurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1328

SWOT analysis of Allied Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. Allied Insurance is one of the leading brands in the banking & financial services sector. The table below also lists the top Allied Insurance competitors and elaborates Allied Insurance segmentation, targeting, positioning & USP.

Allied Insurance

Parent Company

Nationwide Mutual Insurance Company

Category

Diversified Insurance

Sector

Banking & Financial Services

Tagline/ Slogan

Allied on your side

USP

Customized offering on a diverse range of products: auto, home, powersports and personal umbrella

Allied Insurance STP

Segment

All kinds of insurance, mainly focused on auto and home insurance

Target Group

Families, Businesses

Positioning

Customized offerings of insurance services coupled with quality customer service

Allied Insurance SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Allied Insurance. Strengths are:

1. Parent company nationwide is among country's largest diversified insurance and financial services organizations
2. Specialty coverage for boats, motorcycles and other recreational vehicles for outdoor lovers
3. Part of Fortune 100 company and partners with over 6,000 agencies in 33 states
4. Rated “A+” on financial stability by leading independent insurance-rating agencies
5. High quality customer service coupled with convenient billing options and ID theft protection

Weaknesses

Here are the weaknesses in the Allied Insurance SWOT Analysis:

1. Since 2013 dip in insurance penetration i.e. insurance premiums as a percentage of GDP
2. Low interest rate scenario in the US hurts the profitability of insurers in the US
3. Cannibalization of Allied brand by Nationwide brand 
4. Needs to stay on the technology forefront in order to serve customer base of ID theft protection

Opportunities

Following are the Opportunities in Allied Insurance SWOT Analysis:

1. Trusted brand name of Nationwide agribusiness in farm and ranches segment can be used as cash cow
2. Powersports insurance can be used for gaining market share by effectively targeting it to youth and middle aged segment
3. More product offering and services and trying to attain first mover advantage in certain segments

Threats

The threats in the SWOT Analysis of Allied Insurance are as mentioned:

1. Highly competitive market
2. Awareness among customers is increasing with more access to information
3. Sustainability is a major challenge

Allied Insurance Competition

Competitors

Below are the top 3 Allied Insurance competitors:

1. American automobile association
2. Safe auto insurance company
3. Farmers insurance group


The brandguide table above concludes the Allied Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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