Centene Corporation SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1138

SWOT Analysis of Centene Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Centene Corporation

Parent Company

Centene Corporation





Tagline/ Slogan

Better health outcomes at lower costs


Local approach in providing accessible, high quality and culturally sensitive healthcare services



Health Insurance

Target Group

Healthcare and commercial organizations


Cost-effective coverage solutions targeted to low-income populations through locally based health plans along with a wide range of specialty services

SWOT Analysis


1. Fortune 500 company with 4.8 million customers across 23 states
2. Health Insurance Marketplace (HIM) ambetter, provides a way for people to find health plan options
3. Centene Corporation and its programs have been awarded national recognition for comprehensiveness, innovation, and improved outcomes
4. Various programs for Community investment, Philanthropic work and Staff development

5. Subsidiaries spread across range of healthcare services


1. Does not cover some of notable facilities as noticed in controversy of Superior Healthplan
2. Low interest rate scenario in the US hurts the profitability of insurers in the US
3. Since 2013 dip in insurance penetration i.e. insurance premiums as a percentage of GDP
4. Target group of low income population makes customer retention and acquisition a major challange


1. Low income group segment is still naïve but high potential consumer base in insurance industry
2. More product offering and services and trying to attain first mover advantage in certain segments
3. Focus on providing complete healthcare solutions


1. Low income group consumers can switch easily to other competitor brands if lower price is offered by them

2. Dilution of brand equity in insurance due to increased focus on other healthcare services
3. Highly competitive market



1. Atena
2. Healthspring

The table above concludes the Centene Corporation SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Centene Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: