Centene Corporation SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2665

SWOT analysis of Centene Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Centene Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Centene Corporation to benchmark its business & performance as compared to the competitors and industry. Centene Corporation is one of the leading brands in the banking & financial services sector. The table below also lists the top Centene Corporation competitors and elaborates Centene Corporation market segmentation, target group, positioning & Unique Selling Proposition (USP).

Centene Corporation SWOT, Competitors, Marketing STP & Brand analysis Table
Centene Corporation Brand Analysis
Parent Company

Centene Corporation




Banking & Financial Services

Tagline/ Slogan

Better health outcomes at lower costs


Local approach in providing accessible, high quality and culturally sensitive healthcare services

Centene Corporation STP

Health Insurance

Target Group

Healthcare and commercial organizations


Cost-effective coverage solutions targeted to low-income populations through locally based health plans along with a wide range of specialty services

Centene Corporation SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Centene Corporation. Strengths are:

1. Fortune 500 company with 4.8 million customers across 23 states
2. Health Insurance Marketplace (HIM) ambetter, provides a way for people to find health plan options
3. Centene Corporation and its programs have been awarded national recognition for comprehensiveness, innovation, and improved outcomes
4. Various programs for Community investment, Philanthropic work and Staff development

5. Subsidiaries spread across range of healthcare services


Here are the weaknesses in the Centene Corporation SWOT Analysis:

1. Does not cover some of notable facilities as noticed in controversy of Superior Healthplan
2. Low interest rate scenario in the US hurts the profitability of insurers in the US
3. Since 2013 dip in insurance penetration i.e. insurance premiums as a percentage of GDP
4. Target group of low income population makes customer retention and acquisition a major challange


Following are the Opportunities in Centene Corporation SWOT Analysis:

1. Low income group segment is still naïve but high potential consumer base in insurance industry
2. More product offering and services and trying to attain first mover advantage in certain segments
3. Focus on providing complete healthcare solutions


The threats in the SWOT Analysis of Centene Corporation are as mentioned:

1. Low income group consumers can switch easily to other competitor brands if lower price is offered by them

2. Dilution of brand equity in insurance due to increased focus on other healthcare services
3. Highly competitive market

Centene Corporation Competition

Below are the top 3 Centene Corporation competitors:

1. Atena
2. Healthspring

The brandguide table above concludes the Centene Corporation SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Centene Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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