Unum SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3009

SWOT analysis of Unum analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Unum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Unum to benchmark its business & performance as compared to the competitors and industry. Unum is one of the leading brands in the banking & financial services sector. The table below also lists the top Unum competitors and elaborates Unum market segmentation, target group, positioning & Unique Selling Proposition (USP).

Unum SWOT, Competitors, Marketing STP & Brand analysis Table
Unum Brand Analysis
Parent Company

Unum Group




Banking & Financial Services

Tagline/ Slogan

Better Benefits at Work


Top disability insurer in both the US and UK

Unum STP

Individuals and enterprises

Target Group

Enterprises and rich individual investors


A company that believes in building relationships with customers

Unum SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Unum. Strengths are:

1. The company has a strong financial position in the current market

2. Amongst its competitors it holds a stronger position in the industry

3. It has high returns on investment and has an attractive business portfolio
4. A broad portfolio of products including accident, critical illness and life insurance along with underwriting business

5. A very strong domestic presence in the US & UK market with it being top disability insurer in both the countries

6. It has approx. 10,000 employees across 38 cities of US


Here are the weaknesses in the Unum SWOT Analysis:

1. After lowering the costs of its services, the efficiency level has also decreased
2. Although it has a dominant position in UK market, it has a very weak international presence overall

3. Previous litigations have lent a negative image to the company


Following are the Opportunities in Unum SWOT Analysis:

1. It needs to tap the international markets to gain more revenues and market share

2. With market for aged people increasing, the company can increase its revenue stream from these new customers
3. Total number of uninsured stand at 42 million, thus potential exists for penetration in the existing markets itself

4. More investment in research and development will help in creating newer products which can serve new customers


The threats in the SWOT Analysis of Unum are as mentioned:

1. There is a strong competition in the insurance market

2. Rise in the number of insurance frauds, means the number of losses it would have to bear will increase 
3. Entry of newer players in the market has a negative impact on the financials of the company

Unum Competition

Below are the top 3 Unum competitors:

1. UnitedHealth Group, Inc. 
2. Prudential Financial, Inc. 
3. Blue Cross and Blue Shield Association

The brandguide table above concludes the Unum SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Unum. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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