Unum SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Unum analyses the brand by its strengths, weaknesses, opportunities & threats. In Unum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Unum to benchmark its business & performance as compared to the competitors. Unum is one of the leading brands in the banking & financial services sector.

The table below lists the Unum SWOT (Strengths, Weaknesses, Opportunities, Threats), top Unum competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Unum SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Unum Brand Analysis
Parent Company

Unum Group




Banking & Financial Services

Tagline/ Slogan

Better Benefits at Work


Top disability insurer in both the US and UK

Unum STP

Individuals and enterprises

Target Group

Enterprises and rich individual investors


A company that believes in building relationships with customers

SWOT Analysis of Unum
Unum Strengths

Below are the Strengths in the SWOT Analysis of Unum:

1. The company has a strong financial position in the current market

2. Amongst its competitors it holds a stronger position in the industry

3. It has high returns on investment and has an attractive business portfolio
4. A broad portfolio of products including accident, critical illness and life insurance along with underwriting business

5. A very strong domestic presence in the US & UK market with it being top disability insurer in both the countries

6. It has approx. 10,000 employees across 38 cities of US

Unum Weaknesses

Here are the weaknesses in the Unum SWOT Analysis:

1. After lowering the costs of its services, the efficiency level has also decreased
2. Although it has a dominant position in UK market, it has a very weak international presence overall

3. Previous litigations have lent a negative image to the company

Unum Opportunities

Following are the Opportunities in Unum SWOT Analysis:

1. It needs to tap the international markets to gain more revenues and market share

2. With market for aged people increasing, the company can increase its revenue stream from these new customers
3. Total number of uninsured stand at 42 million, thus potential exists for penetration in the existing markets itself

4. More investment in research and development will help in creating newer products which can serve new customers

Unum Threats

The threats in the SWOT Analysis of Unum are as mentioned:

1. There is a strong competition in the insurance market

2. Rise in the number of insurance frauds, means the number of losses it would have to bear will increase 
3. Entry of newer players in the market has a negative impact on the financials of the company

Unum Competition
Unum Competitors

Below are the top 3 competitors of Unum:

1. UnitedHealth Group, Inc. 
2. Prudential Financial, Inc. 
3. Blue Cross and Blue Shield Association

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Unum. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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