SWOT analysis of Unum analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Unum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Unum to benchmark its business & performance as compared to the competitors and industry. Unum is one of the leading brands in the banking & financial services sector. The table below also lists the top Unum competitors and elaborates Unum market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Unum Brand Analysis | |
|---|---|
| Parent Company |
Unum Group |
| Category |
Insurance |
| Sector | |
| Tagline/ Slogan |
Better Benefits at Work |
| USP |
Top disability insurer in both the US and UK |
| Unum STP | |
| Segment |
Individuals and enterprises |
| Target Group |
Enterprises and rich individual investors |
| Positioning |
A company that believes in building relationships with customers |
| Unum SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Unum. Strengths are: 1. The company has a strong financial position in the current market 2. Amongst its competitors it holds a stronger position in the industry 3. It has high returns on investment and has an attractive business portfolio 5. A very strong domestic presence in the US & UK market with it being top disability insurer in both the countries 6. It has approx. 10,000 employees across 38 cities of US |
| Weaknesses |
Here are the weaknesses in the Unum SWOT Analysis: 1. After lowering the costs of its services, the efficiency level has also decreased 3. Previous litigations have lent a negative image to the company |
| Opportunities |
Following are the Opportunities in Unum SWOT Analysis: 1. It needs to tap the international markets to gain more revenues and market share 2. With market for aged people increasing, the company can increase its revenue stream from these new customers 4. More investment in research and development will help in creating newer products which can serve new customers |
| Threats |
The threats in the SWOT Analysis of Unum are as mentioned: 1. There is a strong competition in the insurance market 2. Rise in the number of insurance frauds, means the number of losses it would have to bear will increase |
| Unum Competition | |
| Competitors |
Below are the top 3 Unum competitors: 1. UnitedHealth Group, Inc. |
The brandguide table above concludes the Unum SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Unum. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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