Unum SWOT Analysis, Competitors & USP
SWOT analysis of Unum analyses the brand by its strengths, weaknesses, opportunities & threats. In Unum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Unum to benchmark its business & performance as compared to the competitors. Unum is one of the leading brands in the banking & financial services sector.
The table below lists the Unum SWOT (Strengths, Weaknesses, Opportunities, Threats), top Unum competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Unum Brand Analysis | |
|---|---|
| Parent Company |
Unum Group |
| Category |
Insurance |
| Sector | |
| Tagline/ Slogan |
Better Benefits at Work |
| USP |
Top disability insurer in both the US and UK |
| Unum STP | |
| Segment |
Individuals and enterprises |
| Target Group |
Enterprises and rich individual investors |
| Positioning |
A company that believes in building relationships with customers |
| SWOT Analysis of Unum | |
| Unum Strengths |
Below are the Strengths in the SWOT Analysis of Unum: 1. The company has a strong financial position in the current market 2. Amongst its competitors it holds a stronger position in the industry 3. It has high returns on investment and has an attractive business portfolio 5. A very strong domestic presence in the US & UK market with it being top disability insurer in both the countries 6. It has approx. 10,000 employees across 38 cities of US |
| Unum Weaknesses |
Here are the weaknesses in the Unum SWOT Analysis: 1. After lowering the costs of its services, the efficiency level has also decreased 3. Previous litigations have lent a negative image to the company |
| Unum Opportunities |
Following are the Opportunities in Unum SWOT Analysis: 1. It needs to tap the international markets to gain more revenues and market share 2. With market for aged people increasing, the company can increase its revenue stream from these new customers 4. More investment in research and development will help in creating newer products which can serve new customers |
| Unum Threats |
The threats in the SWOT Analysis of Unum are as mentioned: 1. There is a strong competition in the insurance market 2. Rise in the number of insurance frauds, means the number of losses it would have to bear will increase |
| Unum Competition | |
| Unum Competitors |
Below are the top 3 competitors of Unum: 1. UnitedHealth Group, Inc. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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