SWOT analysis of Unum analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Unum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Unum to benchmark its business & performance as compared to the competitors and industry. As of 2020, Unum is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Unum competitors and includes Unum target market, segmentation, positioning & Unique Selling Proposition (USP).
| Unum Brand Analysis | |
|---|---|
| Parent Company |
Unum Group |
| Category |
Insurance |
| Sector | |
| Tagline/ Slogan |
Better Benefits at Work |
| USP |
Top disability insurer in both the US and UK |
| Unum STP | |
| Unum Segmentation |
Individuals and enterprises |
| Unum Target Market |
Enterprises and rich individual investors |
| Unum Positioning |
A company that believes in building relationships with customers |
| Unum SWOT Analysis | |
| Unum Strengths |
Below are the Strengths in the SWOT Analysis of Unum: 1. The company has a strong financial position in the current market 2. Amongst its competitors it holds a stronger position in the industry 3. It has high returns on investment and has an attractive business portfolio 5. A very strong domestic presence in the US & UK market with it being top disability insurer in both the countries 6. It has approx. 10,000 employees across 38 cities of US |
| Unum Weaknesses |
Here are the weaknesses in the Unum SWOT Analysis: 1. After lowering the costs of its services, the efficiency level has also decreased 3. Previous litigations have lent a negative image to the company |
| Unum Opportunities |
Following are the Opportunities in Unum SWOT Analysis: 1. It needs to tap the international markets to gain more revenues and market share 2. With market for aged people increasing, the company can increase its revenue stream from these new customers 4. More investment in research and development will help in creating newer products which can serve new customers |
| Unum Threats |
The threats in the SWOT Analysis of Unum are as mentioned: 1. There is a strong competition in the insurance market 2. Rise in the number of insurance frauds, means the number of losses it would have to bear will increase |
| Unum Competition | |
| Competitors |
Below are the top 3 Unum competitors: 1. UnitedHealth Group, Inc. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Unum. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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