MBNA SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2563

SWOT analysis of MBNA analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MBNA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MBNA to benchmark its business & performance as compared to the competitors and industry. MBNA is one of the leading brands in the banking & financial services sector. The table below also lists the top MBNA competitors and elaborates MBNA market segmentation, target group, positioning & Unique Selling Proposition (USP).

MBNA SWOT, Competitors, Marketing STP & Brand analysis Table
MBNA Brand Analysis
Parent Company

Bank of America


Credit Card Services


Banking & Financial Services

Tagline/ Slogan

The Power behind your credit card


Enabling customers to buy today and repay tomorrow


Individuals and Institutions

Target Group

Individual clients, medium and large corporate customers


Competitive offers, low rates and added rewards

MBNA SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of MBNA. Strengths are:

1. It has a very strong customer base of 5 million card holders
2. It was awarded the Money facts credit card provider of the year 2013 and 2014 
3. It has a very strong parent company in Bank of America which has an annual revenue of $85 billion
4. It has over two decades of experience in providing credit card services

5. It has long standing relationships with teams like Arsenal, Liverpool

6. it has innovative products like charity credit cards which increase its brand value


Here are the weaknesses in the MBNA SWOT Analysis:

1. Strong competition from other banks makes it difficult to increase market share
2. It has been involved in a lot of controversies which tarnish the brand image


Following are the Opportunities in MBNA SWOT Analysis:

1. Increase its operation in new emerging economies
2. Economic recovery in USA will increase the demand of credit cards

3. provide customers with more innovative products which are tough for competitors to match


The threats in the SWOT Analysis of MBNA are as mentioned:

1. Economic uncertainty in North American market
2. Government policy and regulatory changes in USA will have a major impact on US business

MBNA Competition

Below are the top 3 MBNA competitors:

1. American Express
2. Citibank
3. Chase

The brandguide table above concludes the MBNA SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MBNA. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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