Gen Re SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2377

SWOT analysis of Gen Re analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gen Re SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gen Re to benchmark its business & performance as compared to the competitors and industry. Gen Re is one of the leading brands in the banking & financial services sector. The table below also lists the top Gen Re competitors and elaborates Gen Re market segmentation, target group, positioning & Unique Selling Proposition (USP).

Gen Re SWOT, Competitors, Marketing STP & Brand analysis Table
Gen Re Brand Analysis
Parent Company

Berkshire Hathaway Inc.




Banking & Financial Services

Tagline/ Slogan

The Difference is…the Quality of the Promise


Offers tailor made solutions to every type of business

Gen Re STP

Reinsurance, Corporate Solutions

Target Group

Mid to large size companies, Insurance companies


Puts the customer at the center of everything and makes things easier, simpler and better

Gen Re SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gen Re. Strengths are:

1. It has $14 billion in capital and $6 billion in premium

2. It has the top credit rating (AA+) by S&P and Moody’s 

3. It has about 40 offices and 1900 employees worldwide

4. The company has an experience of over 150 years

5. Diversification helps it to reduce risk with business spread across life, non-life reinsurance.


Here are the weaknesses in the Gen Re SWOT Analysis:

1. Significant exposure to vulnerable asset classes constitutes substantial part of the group’s total portfolio
2. It had a problem of bad derivatives.


Following are the Opportunities in Gen Re SWOT Analysis:

1. The capital strength of the company poses opportunities for expanding business through both inorganic and organic means.
2. The global reinsurance market is on the path of recovery and poses a great opportunity for the company.
3. There are great opportunities in the insurance linked markets that the company can leverage on.


The threats in the SWOT Analysis of Gen Re are as mentioned:

1. The increase in the consolidation in the reinsurance industry can increase the strength of competition and poses as a threat.
2. Increase in the incidence of catastrophic events and natural disasters poses a threat to the insurance industry.
3. There is likely to be increase in competition for capital due to Solvency II adoption.

Gen Re Competition

Below are the top 3 Gen Re competitors:

1. Swiss Re
2. Munich Re
3. Everest Re

The brandguide table above concludes the Gen Re SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gen Re. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: