Woori Finance Holdings SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1792

SWOT analysis of Woori Finance Holdings analyses the brand/company with its strengths, weaknesses, opportunities & threats. Woori Finance Holdings is one of the leading brands in the banking & financial services sector. The table below also lists the top Woori Finance Holdings competitors and elaborates Woori Finance Holdings segmentation, targeting, positioning & USP.

Woori Finance Holdings

Parent Company

Woori Financial Group


Investment Services


Banking & Financial Services

Tagline/ Slogan

Home to the Intelligent Investor


Financial service provider which is engaged in commercial banking, credit cards, capital markets activities, international banking, asset management, investment banking, brokerage and bancassurance.

Woori Finance Holdings STP


Institutions, individuals and enterprises looking for money or investment related activities.

Target Group

Enterprises looking for capitals, individual and institutional investors


Leading banking and financial services holdings company in Korea

Woori Finance Holdings SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Woori Finance Holdings. Strengths are:

1. Strong presence in Korean financial service industry
2. Operates a relatively well-diversified set of business activities
3. Tight control over its expense
4. Sustain operating margins
5. The South Korean Government, through the Korean Deposit Insurance Corporation, is the primary investor
6. It has business like Woori Bank, Woori Investment & Securities, Kyongnam Bank and Kwangju Bank


Here are the weaknesses in the Woori Finance Holdings SWOT Analysis:

1.Low visibility and advertising as compared to big names
2. Restricted geographically to Korean and limited global operations


Following are the Opportunities in Woori Finance Holdings SWOT Analysis:

1.Diversifying business across the globe through expansions and mergers.
2.New opportunities and markets for Korean goods and services due to free trade deal between European Union and South Korea
3.Strong economic growth for South Korea


The threats in the SWOT Analysis of Woori Finance Holdings are as mentioned:

1.Intense competition in segments such as credit cards, asset management, securities brokerage and bancassurance.
2.Politcal escalation between North Korea and South Korea could have adverse effect on group’s operations.

Woori Finance Holdings Competition


Below are the top 3 Woori Finance Holdings competitors:

1.KB Financial Group Inc
2.Shinhan Financial Group Co
3.Mitsubishi UFJ Financial Group

The brandguide table above concludes the Woori Finance Holdings SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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