Banco Bilbao Vizcaya Argentaria (BBVA) SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2920

SWOT analysis of Banco Bilbao Vizcaya Argentaria (BBVA) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Banco Bilbao Vizcaya Argentaria (BBVA) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Banco Bilbao Vizcaya Argentaria (BBVA) to benchmark its business & performance as compared to the competitors and industry. Banco Bilbao Vizcaya Argentaria (BBVA) is one of the leading brands in the banking & financial services sector. The table below also lists the top Banco Bilbao Vizcaya Argentaria (BBVA) competitors and elaborates Banco Bilbao Vizcaya Argentaria (BBVA) market segmentation, target group, positioning & Unique Selling Proposition (USP).

Banco Bilbao Vizcaya Argentaria (BBVA) SWOT, Competitors, Marketing STP & Brand analysis Table
Banco Bilbao Vizcaya Argentaria (BBVA) Brand Analysis
Parent Company

Banco Bilbao Vizcaya Argentaria, S.A




Banking & Financial Services

Tagline/ Slogan

We are what we do each day


A global group that offers individual and corporate customers the most complete range of financial and non-financial products and services

Banco Bilbao Vizcaya Argentaria (BBVA) STP

Individuals and corporate customers

Target Group

All sorts of individuals and companies


Simplicity as a differential way  of being  customer – centric

Banco Bilbao Vizcaya Argentaria (BBVA) SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Banco Bilbao Vizcaya Argentaria (BBVA). Strengths are:

1. Large network of branches across Spain, Latin America and Portugal
2. Tie up/collaboration with banks in China and other emerging countries helped in rapid expansion
3. Superior cost management contributing increase in margins
4. BBVA is the second largest bank in Spain and 7th largest financial institution in the Western world
5. Its operations are in over 40 countries and has over 105,000 employees globally
6. Strong presence in Europe


Here are the weaknesses in the Banco Bilbao Vizcaya Argentaria (BBVA) SWOT Analysis:

1. Apart from Europe, Presence penetration is not as global as some other major banks
2.US financial crisis caused problems to the bank


Following are the Opportunities in Banco Bilbao Vizcaya Argentaria (BBVA) SWOT Analysis:

1. Increasing investment opportunities in China, Latin America and other emerging countries will help in long term growth
2.BBVA Bancomer’s ‘2010-2012 Growth Plan’

likely to be successful


The threats in the SWOT Analysis of Banco Bilbao Vizcaya Argentaria (BBVA) are as mentioned:

1.Uncertainity in Euro zone
2.Increasing consolidation in European financial markets
3.Regulatory changes in US might affect the US operations

Banco Bilbao Vizcaya Argentaria (BBVA) Competition

Below are the top 3 Banco Bilbao Vizcaya Argentaria (BBVA) competitors:

1.Santander Group
2.Banco  Sabadell
3.Banco Popular Espanaol

The brandguide table above concludes the Banco Bilbao Vizcaya Argentaria (BBVA) SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Banco Bilbao Vizcaya Argentaria (BBVA). The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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