Banco Bilbao Vizcaya Argentaria (BBVA) SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1717

SWOT Analysis of Banco Bilbao Vizcaya Argentaria (BBVA) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banco Bilbao Vizcaya Argentaria (BBVA)

Parent Company

Banco Bilbao Vizcaya Argentaria, S.A




Financial services& Banking

Tagline/ Slogan

We are what we do each day


A global group that offers individual and corporate customers the most complete range of financial and non-financial products and services



Individuals and corporate customers

Target Group

All sorts of individuals and companies


Simplicity as a differential way  of being  customer – centric

SWOT Analysis


1. Large network of branches across Spain, Latin America and Portugal
2. Tie up/collaboration with banks in China and other emerging countries helped in rapid expansion
3. Superior cost management contributing increase in margins
4. BBVA is the second largest bank in Spain and 7th largest financial institution in the Western world
5. Its operations are in over 40 countries and has over 105,000 employees globally
6. Strong presence in Europe


1. Apart from Europe, Presence penetration is not as global as some other major banks
2.US financial crisis caused problems to the bank


1. Increasing investment opportunities in China, Latin America and other emerging countries will help in long term growth
2.BBVA Bancomer’s ‘2010-2012 Growth Plan’

likely to be successful


1.Uncertainity in Euro zone
2.Increasing consolidation in European financial markets
3.Regulatory changes in US might affect the US operations



1.Santander Group
2.Banco  Sabadell
3.Banco Popular Espanaol

The table above concludes the Banco Bilbao Vizcaya Argentaria (BBVA) SWOT analysis along with its marketing and brand parameters.


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