Bank of Communications SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2187

SWOT Analysis of Bank of Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Communications

Parent Company

Bank of Communications Limited




Banking & Financial Services

Tagline/ Slogan

Dedication, innovation and always pursuing for excellence


A first class listed universal banking group focusing on international expansion and specializing in wealth management

Bank of Communications STP


Institutional and individual clients in need of financial assistance

Target Group

All sorts of institutions and individuals


Bank with high level of competitiveness

Bank of Communications SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bank of Communications :

1. Has an extensive network of over 2800 branches in over 80 cities
2. One of the largest bank in China
3. ‘The Banker’ magazine ranked Bank of Communications as 35 in the list of ‘Top 1000 World Banks 2011’
4. Over 75,000 employees serve a large segment in China


1. Limited global exposure or tie-ups with other banks
2.In terms of number of branches or ATMs the bank has lesser presence than the bigger China banks


1. High opportunity to expand in Asia Pacific region
2.High opportunity to expand in foreign exchange division
3.Can go for rapid expansion within China to compete with Big 4 Chinese banks


1. Decreasing investments in China, a major concern
2.Change in regulatory and macroeconomic policies across the world
3.Competition from foreign banks in China and Hong Kong

Bank of Communications Competition


Below are the 4 main Bank of Communications competitors :

2.Bank of China
3.Agricultural Bank of China (ABC)

4.China Construction Bank

The brandguide table above concludes the Bank of Communications SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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