Daiwa Securities SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1433

SWOT Analysis of Daiwa Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daiwa Securities

Parent Company

Daiwa Securities Group Inc.


Investment Services


Banking and Financial Services

Tagline/ Slogan

Asia’s leading financial services firm


Strong domestic base centered on its 120 branch offices nationwide, and a global network of operating offices covering 20 countries and regions



Retail bankers and institutional investors

Target Group

Retail bankers and institutional investors looking for financial advicory services


Expertise in retail, investment and asset management.

SWOT Analysis


1. Expansion of ECM business beyond the domestic market
2. Stable credit rating
3. Automated futures collateral management process
4. Growth in retail business
5. Daiwa Securities Capital Markets operates in more than 20 countries


1. Closure of its property-trading desks in Hong Kong and Taiwan
2. Limited global penetration as compared to other major names in this segment


1. Merger of Daiwa Securities and Daiwa Securities Capital Markets which will help streamline operations.
2. Growth through acquisitions and mergers.
3. Investment in other avenues decreases pressure on profits.


1. Risk of business to be affected by the East Japan earthquake
2. Can be adversely impacted by the aftershocks of Japan asset pricing bubble
3. Change of Govt policies and economic scenarios



1.Bank of America Corporation
2.Barclays PLC
3.Boom Securities(H.K.) Ltd

4.Nomura Holdings Inc

5.Nikko Cordial Securities Inc

The table above concludes the Daiwa Securities SWOT analysis along with its marketing and brand parameters.


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