Deutsche Boerse SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

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Below are the Strengths in the SWOT Analysis of Deutsche Boerse:

1. Wide geographic spread apart from presence in Europe
2. Pioneer subsidiaries, such as Frankfurt Stock Exchange, Clearstream, Xetra, Eurex(joint venture with SIX Swiss Exchange.
3. Over 3500 employees service customers in Europe, the U.S. and Asia
4. Reputed brand image across the globe

Here are the weaknesses in the Deutsche Boerse SWOT Analysis:

1. Failure of mergers and acquisitions(NYSE and LSE).
2. Potential weakening of the company's financial profile after amalgamation with the lower-rated and more leveraged peer

Following are the Opportunities in Deutsche Boerse SWOT Analysis:

1. Growth in economy in other markets(such as some nations of Asia, etc).
2. Scope of strategic expansion through investments, mergers and acquisitions.

The threats in the SWOT Analysis of Deutsche Boerse are as mentioned:

1. Blocking of the NYSE Euronext merger by EU turning to be a roadblock in expansion.
2. Soverign debt crisis hovering around Europe may affect the economy of the continent.

Below are the top 8 Deutsche Boerse competitors:

1. Mercado Integrado Latinoamericano (Mila)
2. BATS Global Markets
3.NYSE Euronext

4. Bolsas and Mercados

5.Tokyo Stock Exchange

6.London Stock Exchange

7. BM&F Bovespa

8.Australian Stock Exchange