Deutsche Boerse SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3310

SWOT analysis of Deutsche Boerse analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Deutsche Boerse SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Deutsche Boerse to benchmark its business & performance as compared to the competitors and industry. Deutsche Boerse is one of the leading brands in the banking & financial services sector. The table below also lists the top Deutsche Boerse competitors and elaborates Deutsche Boerse market segmentation, target group, positioning & Unique Selling Proposition (USP).

Deutsche Boerse SWOT, Competitors, Marketing STP & Brand analysis Table
Deutsche Boerse Brand Analysis
Parent Company

Deutsche Börse AG


Investment Services


Banking & Financial Services

Tagline/ Slogan

Welcome to your future


Commitment to excellent services and dedication to business.

Deutsche Boerse STP

Institutional investors

Target Group

Institutional investors looking for trading, clearing, settlement and custody service.


Europe’s leading trading and clearing house.

Deutsche Boerse SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Deutsche Boerse. Strengths are:

1. Wide geographic spread apart from presence in Europe
2. Pioneer subsidiaries, such as Frankfurt Stock Exchange, Clearstream, Xetra, Eurex(joint venture with SIX Swiss Exchange.
3. Over 3500 employees service customers in Europe, the U.S. and Asia
4. Reputed brand image across the globe


Here are the weaknesses in the Deutsche Boerse SWOT Analysis:

1. Failure of mergers and acquisitions(NYSE and LSE).
2. Potential weakening of the company's financial profile after amalgamation with the lower-rated and more leveraged peer


Following are the Opportunities in Deutsche Boerse SWOT Analysis:

1. Growth in economy in other markets(such as some nations of Asia, etc).
2. Scope of strategic expansion through investments, mergers and acquisitions.


The threats in the SWOT Analysis of Deutsche Boerse are as mentioned:

1. Blocking of the NYSE Euronext merger by EU turning to be a roadblock in expansion.
2. Soverign debt crisis hovering around Europe may affect the economy of the continent.

Deutsche Boerse Competition

Below are the top 8 Deutsche Boerse competitors:

1. Mercado Integrado Latinoamericano (Mila)
2. BATS Global Markets
3.NYSE Euronext

4. Bolsas and Mercados

5.Tokyo Stock Exchange

6.London Stock Exchange

7. BM&F Bovespa

8.Australian Stock Exchange

The brandguide table above concludes the Deutsche Boerse SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Deutsche Boerse. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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