Deutsche Boerse SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Deutsche Boerse analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Deutsche Boerse SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Deutsche Boerse to benchmark its business & performance as compared to the competitors and industry. Deutsche Boerse is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Deutsche Boerse competitors and includes Deutsche Boerse target market, segmentation, positioning & Unique Selling Proposition (USP).

Deutsche Boerse SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Deutsche Boerse Brand Analysis
Parent Company

Deutsche Börse AG


Investment Services


Banking & Financial Services

Tagline/ Slogan

Welcome to your future


Commitment to excellent services and dedication to business.

Deutsche Boerse STP
Deutsche Boerse Segmentation

Institutional investors

Deutsche Boerse Target Market

Institutional investors looking for trading, clearing, settlement and custody service.

Deutsche Boerse Positioning

Europe’s leading trading and clearing house.

Deutsche Boerse SWOT Analysis
Deutsche Boerse Strengths

Below are the Strengths in the SWOT Analysis of Deutsche Boerse:

1. Wide geographic spread apart from presence in Europe
2. Pioneer subsidiaries, such as Frankfurt Stock Exchange, Clearstream, Xetra, Eurex(joint venture with SIX Swiss Exchange.
3. Over 3500 employees service customers in Europe, the U.S. and Asia
4. Reputed brand image across the globe

Deutsche Boerse Weaknesses

Here are the weaknesses in the Deutsche Boerse SWOT Analysis:

1. Failure of mergers and acquisitions(NYSE and LSE).
2. Potential weakening of the company's financial profile after amalgamation with the lower-rated and more leveraged peer

Deutsche Boerse Opportunities

Following are the Opportunities in Deutsche Boerse SWOT Analysis:

1. Growth in economy in other markets(such as some nations of Asia, etc).
2. Scope of strategic expansion through investments, mergers and acquisitions.

Deutsche Boerse Threats

The threats in the SWOT Analysis of Deutsche Boerse are as mentioned:

1. Blocking of the NYSE Euronext merger by EU turning to be a roadblock in expansion.
2. Soverign debt crisis hovering around Europe may affect the economy of the continent.

Deutsche Boerse Competition

Below are the top 8 Deutsche Boerse competitors:

1. Mercado Integrado Latinoamericano (Mila)
2. BATS Global Markets
3.NYSE Euronext

4. Bolsas and Mercados

5.Tokyo Stock Exchange

6.London Stock Exchange

7. BM&F Bovespa

8.Australian Stock Exchange

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Deutsche Boerse. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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