Deutsche Boerse SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3071

SWOT analysis of Deutsche Boerse analyses the brand/company with its strengths, weaknesses, opportunities & threats. Deutsche Boerse is one of the leading brands in the banking & financial services sector. The table below also lists the top Deutsche Boerse competitors and elaborates Deutsche Boerse segmentation, targeting, positioning & USP.

Deutsche Boerse

Parent Company

Deutsche Börse AG


Investment Services


Banking & Financial Services

Tagline/ Slogan

Welcome to your future


Commitment to excellent services and dedication to business.

Deutsche Boerse STP


Institutional investors

Target Group

Institutional investors looking for trading, clearing, settlement and custody service.


Europe’s leading trading and clearing house.

Deutsche Boerse SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Deutsche Boerse. Strengths are:

1. Wide geographic spread apart from presence in Europe
2. Pioneer subsidiaries, such as Frankfurt Stock Exchange, Clearstream, Xetra, Eurex(joint venture with SIX Swiss Exchange.
3. Over 3500 employees service customers in Europe, the U.S. and Asia
4. Reputed brand image across the globe


Here are the weaknesses in the Deutsche Boerse SWOT Analysis:

1. Failure of mergers and acquisitions(NYSE and LSE).
2. Potential weakening of the company's financial profile after amalgamation with the lower-rated and more leveraged peer


Following are the Opportunities in Deutsche Boerse SWOT Analysis:

1. Growth in economy in other markets(such as some nations of Asia, etc).
2. Scope of strategic expansion through investments, mergers and acquisitions.


The threats in the SWOT Analysis of Deutsche Boerse are as mentioned:

1. Blocking of the NYSE Euronext merger by EU turning to be a roadblock in expansion.
2. Soverign debt crisis hovering around Europe may affect the economy of the continent.

Deutsche Boerse Competition


Below are the top 8 Deutsche Boerse competitors:

1. Mercado Integrado Latinoamericano (Mila)
2. BATS Global Markets
3.NYSE Euronext

4. Bolsas and Mercados

5.Tokyo Stock Exchange

6.London Stock Exchange

7. BM&F Bovespa

8.Australian Stock Exchange

The brandguide table above concludes the Deutsche Boerse SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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