SWOT Analysis of Deutsche Boerse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Deutsche Boerse |
|
Parent Company |
Deutsche Börse AG |
Category |
Investment Services |
Sector |
|
Tagline/ Slogan |
Welcome to your future |
USP |
Commitment to excellent services and dedication to business. |
Deutsche Boerse STP |
|
Segment |
Institutional investors |
Target Group |
Institutional investors looking for trading, clearing, settlement and custody service. |
Positioning |
Europe’s leading trading and clearing house. |
Deutsche Boerse SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Deutsche Boerse : 1. Wide geographic spread apart from presence in Europe |
Weaknesses |
1. Failure of mergers and acquisitions(NYSE and LSE). |
Opportunities |
1. Growth in economy in other markets(such as some nations of Asia, etc). |
Threats |
1. Blocking of the NYSE Euronext merger by EU turning to be a roadblock in expansion. |
Deutsche Boerse Competition |
|
Competitors |
Below are the 8 main Deutsche Boerse competitors : 1. Mercado Integrado Latinoamericano (Mila) 4. Bolsas and Mercados 5.Tokyo Stock Exchange 7. BM&F Bovespa 8.Australian Stock Exchange |
The brandguide table above concludes the Deutsche Boerse SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Deutsche Boerse. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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