Deutsche Boerse SWOT Analysis, Competitors & USP

Deutsche Boerse SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Deutsche Boerse, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Deutsche Boerse to benchmark its business & performance as compared to the competitors, and make strategic improvements. Deutsche Boerse is one of the leading brands in the banking & financial services sector.

The article below lists the Deutsche Boerse SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Deutsche Boerse SWOT Analysis:

SWOT Analysis of Deutsche Boerse

For Deutsche Boerse, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Deutsche Boerse Strengths

The strengths of Deutsche Boerse looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Deutsche Boerse :

1. Wide geographic spread apart from presence in Europe
2. Pioneer subsidiaries, such as Frankfurt Stock Exchange, Clearstream, Xetra, Eurex(joint venture with SIX Swiss Exchange.
3. Over 3500 employees service customers in Europe, the U.S. and Asia
4. Reputed brand image across the globe

Deutsche Boerse Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Deutsche Boerse SWOT Analysis:

1. Failure of mergers and acquisitions(NYSE and LSE).
2. Potential weakening of the company's financial profile after amalgamation with the lower-rated and more leveraged peer

Deutsche Boerse Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Deutsche Boerse SWOT Analysis:

1. Growth in economy in other markets(such as some nations of Asia, etc).
2. Scope of strategic expansion through investments, mergers and acquisitions.

Deutsche Boerse Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Deutsche Boerse are as mentioned:

1. Blocking of the NYSE Euronext merger by EU turning to be a roadblock in expansion.
2. Soverign debt crisis hovering around Europe may affect the economy of the continent.

Deutsche Boerse Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of Deutsche Boerse:

1. Mercado Integrado Latinoamericano (Mila)
2. BATS Global Markets
3.NYSE Euronext

4. Bolsas and Mercados

5.Tokyo Stock Exchange

6.London Stock Exchange

7. BM&F Bovespa

8.Australian Stock Exchange

Hence this concludes the Deutsche Boerse SWOT analysis.

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About Deutsche Boerse

Deutsche Boerse Overview
Parent Company	Deutsche Börse AG
Category	Investment Services
Sector	Banking & Financial Services
Tagline/ Slogan	Welcome to your future
USP	Commitment to excellent services and dedication to business.
Deutsche Boerse STP
Segmentation	Institutional investors
Target Market	Institutional investors looking for trading, clearing, settlement and custody service.
Positioning	Europe’s leading trading and clearing house.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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