Freddie Mac SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Freddie Mac analyses the brand by its strengths, weaknesses, opportunities & threats. In Freddie Mac SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Freddie Mac to benchmark its business & performance as compared to the competitors. Freddie Mac is one of the leading brands in the banking & financial services sector.

The article below lists the Freddie Mac SWOT (Strengths, Weaknesses, Opportunities, Threats), top Freddie Mac competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Freddie Mac

Freddie Mac Overview
Parent Company

Federal Home Loan Mortgage Corporation

Category

Investment Services

Sector

Banking & Financial Services

Tagline/ Slogan

We make home possible

USP

Government sponsored enterprise and public company offering mortgage backed securities.

Freddie Mac STP
Segmentation

Depository institutions, savings & loan associations

Target Market

Individuals and institutions looking for investment in mortgage

Positioning

Mortgage backed security services

SWOT Analysis of Freddie Mac

For Freddie Mac, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Freddie Mac SWOT Analysis:

Freddie Mac Strengths

The strengths of Freddie Mac looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Freddie Mac :

1. Market leader engaged in financing of residential mortgage loans
2. Government sponsored enterprise gives it a huge advantage and perception of security among customer
3. Emerging brand name: Recognized by Forbes' Global public companies rankings
4. Over 5000 employees offer these services

Freddie Mac Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Freddie Mac SWOT Analysis:

1. Decline in net income and assets led to slight hampering confidence among investors and shareholders
2. Stiff competition from some other bigger investment agencies


Freddie Mac Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Freddie Mac SWOT Analysis:

1. Government efforts after sovereign debt crisis could boost low defaults, eventually helping Freddie Mac.
2. Lowering of home loan interest can bring in confidence in the home loan market.


Freddie Mac Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Freddie Mac are as mentioned:

1. Risk after housing bubble in US
2.A change in mortgage rules can make it tougher to buy or sell houses ultimately hurting business.

3.Threat of intensifying competition and rise of new entrants.

Freddie Mac Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Freddie Mac:

1.Archstone
2.Boston Properties Inc
3.Vornado Realty Trust

4.Equity Office Management, L.L.C

5.Equity Residential

6.Apartment Investment & Management Co


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Freddie Mac. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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