Freddie Mac SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Freddie Mac analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Freddie Mac SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Freddie Mac to benchmark its business & performance as compared to the competitors and industry. Freddie Mac is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Freddie Mac competitors and includes Freddie Mac target market, segmentation, positioning & Unique Selling Proposition (USP).

Freddie Mac SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Freddie Mac Brand Analysis
Parent Company

Federal Home Loan Mortgage Corporation


Investment Services


Banking & Financial Services

Tagline/ Slogan

We make home possible


Government sponsored enterprise and public company offering mortgage backed securities.

Freddie Mac STP
Freddie Mac Segmentation

Depository institutions, savings & loan associations

Freddie Mac Target Market

Individuals and institutions looking for investment in mortgage

Freddie Mac Positioning

Mortgage backed security services

Freddie Mac SWOT Analysis
Freddie Mac Strengths

Below are the Strengths in the SWOT Analysis of Freddie Mac:

1. Market leader engaged in financing of residential mortgage loans
2. Government sponsored enterprise gives it a huge advantage and perception of security among customer
3. Emerging brand name: Recognized by Forbes' Global public companies rankings
4. Over 5000 employees offer these services

Freddie Mac Weaknesses

Here are the weaknesses in the Freddie Mac SWOT Analysis:

1. Decline in net income and assets led to slight hampering confidence among investors and shareholders
2. Stiff competition from some other bigger investment agencies

Freddie Mac Opportunities

Following are the Opportunities in Freddie Mac SWOT Analysis:

1. Government efforts after sovereign debt crisis could boost low defaults, eventually helping Freddie Mac.
2. Lowering of home loan interest can bring in confidence in the home loan market.

Freddie Mac Threats

The threats in the SWOT Analysis of Freddie Mac are as mentioned:

1. Risk after housing bubble in US
2.A change in mortgage rules can make it tougher to buy or sell houses ultimately hurting business.

3.Threat of intensifying competition and rise of new entrants.

Freddie Mac Competition

Below are the top 6 Freddie Mac competitors:

2.Boston Properties Inc
3.Vornado Realty Trust

4.Equity Office Management, L.L.C

5.Equity Residential

6.Apartment Investment & Management Co

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Freddie Mac. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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