NYSE Euronext SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

NYSE Euronext

Investment Services

Banking & Financial Services

Powering the exchanging world

Offerings such as cash equities, futures, options, exchange-traded products (ETPs), bonds, market data, and commercial technology solutions

Individual and institutional investors

Individual and institutional investors interested in investing in securities

Only exchange operator in the S&P 100 index.

Below are the Strengths in the SWOT Analysis of NYSE Euronext:

1. Wider reach: Spanning multiple asset classes and six countries.
2. Array of offerings: Company's exchanges include the New York Stock Exchange, Liffe, Euronext and NYSE Arca.
3. Manages the leading European derivatives exchange by value of trading.
4. Diversity in offerings:  More than 8,000 listed issues (which includes 90% of the Dow Jones Industrial Average and 80% of the S&P 500).

5. Inorganic growth through strategic acquisitions
6. NYSE Euronext's brand marketing, including advertising, marketing communications, event management, and market research
7. NYSE magazine provides information and has high popularity amongst investors

Here are the weaknesses in the NYSE Euronext SWOT Analysis:

1. Contagion effects of financial crisis in the European NYSE Euronext markets.
2. Contingent on volatile market
3. Challenge of monitoring the listed companies as their number grows on a gigantic scale

Following are the Opportunities in NYSE Euronext SWOT Analysis:

1. Geographic diversification through mergers and acquisitions.
2. Scope of listing large global organization and reaping active customer involvement through healthy stock performance.

The threats in the SWOT Analysis of NYSE Euronext are as mentioned:

1. Blocking of the Deutsche Boerse merger by EU turning to be a roadblock in expansion.
2. Sensetive to cascading effect of global economy.

3. Tough competition from global players.

Below are the top 8 NYSE Euronext competitors:

1. Mercado Integrado Latinoamericano (Mila)
2. BATS Global Markets
3. BM&F Bovespa

4. Bolsas and Mercados

5.Tokyo Stock Exchange

6.London Stock Exchange

7.Deutsche Borse

8.Australian Stock Exchange