NYSE Euronext SWOT Analysis, USP & Competitors

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SWOT Analysis of NYSE Euronext with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NYSE Euronext

Parent Company

NYSE Euronext


Investment Services


Banking and Financial Services

Tagline/ Slogan

Powering the exchanging world


Offerings such as cash equities, futures, options, exchange-traded products (ETPs), bonds, market data, and commercial technology solutions



Individual and institutional investors

Target Group

Individual and institutional investors interested in investing in securities


Only exchange operator in the S&P 100 index.

SWOT Analysis


1. Wider reach: Spanning multiple asset classes and six countries.
2. Array of offerings: Company's exchanges include the New York Stock Exchange, Liffe, Euronext and NYSE Arca.
3. Manages the leading European derivatives exchange by value of trading.
4. Diversity in offerings:  More than 8,000 listed issues (which includes 90% of the Dow Jones Industrial Average and 80% of the S&P 500).

5. Inorganic growth through strategic acquisitions
6. NYSE Euronext's brand marketing, including advertising, marketing communications, event management, and market research
7. NYSE magazine provides information and has high popularity amongst investors


1. Contagion effects of financial crisis in the European NYSE Euronext markets.
2. Contingent on volatile market
3. Challenge of monitoring the listed companies as their number grows on a gigantic scale


1. Geographic diversification through mergers and acquisitions.
2. Scope of listing large global organization and reaping active customer involvement through healthy stock performance.


1. Blocking of the Deutsche Boerse merger by EU turning to be a roadblock in expansion.
2. Sensetive to cascading effect of global economy.

3. Tough competition from global players.



1. Mercado Integrado Latinoamericano (Mila)
2. BATS Global Markets
3. BM&F Bovespa

4. Bolsas and Mercados

5.Tokyo Stock Exchange

6.London Stock Exchange

7.Deutsche Borse

8.Australian Stock Exchange

The table above concludes the NYSE Euronext SWOT analysis along with its marketing and brand parameters.


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