NYSE Euronext SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4119

SWOT analysis of NYSE Euronext analyses the brand/company with its strengths, weaknesses, opportunities & threats. In NYSE Euronext SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NYSE Euronext to benchmark its business & performance as compared to the competitors and industry. NYSE Euronext is one of the leading brands in the banking & financial services sector. The table below also lists the top NYSE Euronext competitors and elaborates NYSE Euronext market segmentation, target group, positioning & Unique Selling Proposition (USP).

NYSE Euronext SWOT, Competitors, Marketing STP & Brand analysis Table
NYSE Euronext Brand Analysis
Parent Company

NYSE Euronext

Category

Investment Services

Sector

Banking & Financial Services

Tagline/ Slogan

Powering the exchanging world

USP

Offerings such as cash equities, futures, options, exchange-traded products (ETPs), bonds, market data, and commercial technology solutions

NYSE Euronext STP
Segment

Individual and institutional investors

Target Group

Individual and institutional investors interested in investing in securities

Positioning

Only exchange operator in the S&P 100 index.

NYSE Euronext SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NYSE Euronext. Strengths are:

1. Wider reach: Spanning multiple asset classes and six countries.
2. Array of offerings: Company's exchanges include the New York Stock Exchange, Liffe, Euronext and NYSE Arca.
3. Manages the leading European derivatives exchange by value of trading.
4. Diversity in offerings:  More than 8,000 listed issues (which includes 90% of the Dow Jones Industrial Average and 80% of the S&P 500).

5. Inorganic growth through strategic acquisitions
6. NYSE Euronext's brand marketing, including advertising, marketing communications, event management, and market research
7. NYSE magazine provides information and has high popularity amongst investors

Weaknesses

Here are the weaknesses in the NYSE Euronext SWOT Analysis:

1. Contagion effects of financial crisis in the European NYSE Euronext markets.
2. Contingent on volatile market
3. Challenge of monitoring the listed companies as their number grows on a gigantic scale

Opportunities

Following are the Opportunities in NYSE Euronext SWOT Analysis:

1. Geographic diversification through mergers and acquisitions.
2. Scope of listing large global organization and reaping active customer involvement through healthy stock performance.

Threats

The threats in the SWOT Analysis of NYSE Euronext are as mentioned:

1. Blocking of the Deutsche Boerse merger by EU turning to be a roadblock in expansion.
2. Sensetive to cascading effect of global economy.

3. Tough competition from global players.

NYSE Euronext Competition
Competitors

Below are the top 8 NYSE Euronext competitors:

1. Mercado Integrado Latinoamericano (Mila)
2. BATS Global Markets
3. BM&F Bovespa

4. Bolsas and Mercados

5.Tokyo Stock Exchange

6.London Stock Exchange

7.Deutsche Borse

8.Australian Stock Exchange

The brandguide table above concludes the NYSE Euronext SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NYSE Euronext. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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