Everbright Securities SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1380

SWOT analysis of Everbright Securities analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Everbright Securities SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Everbright Securities to benchmark its business & performance as compared to the competitors and industry. Everbright Securities is one of the leading brands in the banking & financial services sector. The table below also lists the top Everbright Securities competitors and elaborates Everbright Securities market segmentation, target group, positioning & Unique Selling Proposition (USP).

Everbright Securities SWOT, Competitors, Marketing STP & Brand analysis Table
Everbright Securities Brand Analysis
Parent Company

China Everbright Group


Investment Services


Banking & Financial Services

Tagline/ Slogan

Increase the commercial real estate investment


Commercial bank and brokerage majority owned by the Chinese government

Everbright Securities STP

Institutional and individual investors

Target Group

Institutional and individual investors for financial service


Brokerage services for various securities, including shares, funds, warrants, and bonds; and asset management services.

Everbright Securities SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Everbright Securities. Strengths are:

1. Achieving inorganic growth through partnerships with other associates(such as Shanghai Pudong Science and Technology Investment, Macquarie, Prudential Investments and others)
2. Strong backing in form of government ownership
3. Leveraging early mover advantage: second IPO by a Chinese brokerage
4. Leveraging Information and Communication technology and delivering real time solution to improve business
5. It provides brokerage services for various securities, including shares, funds, warrants, and bonds; and asset management services


Here are the weaknesses in the Everbright Securities SWOT Analysis:

1. Stringent restrictions(China being cautious about its policy) in domestic environment may restrict growth
2. Prone to government interventions: Government ownership can act as a double edge sword with the company highly susceptible to political intervention


Following are the Opportunities in Everbright Securities SWOT Analysis:

1. Scope of further geographical diversification through investments, mergers and acquisitions
2. Strategic alliance at domestic scale with companies


The threats in the SWOT Analysis of Everbright Securities are as mentioned:

1. Fluctuation in the economy of China makes the growth unpredictable
2. Industry is impacted to a large degree by change in regulations and legislatures
3. Intense competition: Increasing entrants and global player are giving tough competition

Everbright Securities Competition

Below are the top 6 Everbright Securities competitors:

1.Chaina Merchants Bank


3.Hongyan Securities

4. Yuanta Financial Holding

5. Citic Group

6. Taishin Financial Holding

The brandguide table above concludes the Everbright Securities SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Everbright Securities. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: