Everbright Securities SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 974

SWOT Analysis of Everbright Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Everbright Securities

Parent Company

China Everbright Group


Investment Services


Banking and Financial Services

Tagline/ Slogan

Increase the commercial real estate investment


Commercial bank and brokerage majority owned by the Chinese government



Institutional and individual investors

Target Group

Institutional and individual investors for financial service


Brokerage services for various securities, including shares, funds, warrants, and bonds; and asset management services.

SWOT Analysis


1. Achieving inorganic growth through partnerships with other associates(such as Shanghai Pudong Science and Technology Investment, Macquarie, Prudential Investments and others)
2. Strong backing in form of government ownership
3. Leveraging early mover advantage: second IPO by a Chinese brokerage
4. Leveraging Information and Communication technology and delivering real time solution to improve business
5. It provides brokerage services for various securities, including shares, funds, warrants, and bonds; and asset management services


1. Stringent restrictions(China being cautious about its policy) in domestic environment may restrict growth
2. Prone to government interventions: Government ownership can act as a double edge sword with the company highly susceptible to political intervention


1. Scope of further geographical diversification through investments, mergers and acquisitions
2. Strategic alliance at domestic scale with companies


1. Fluctuation in the economy of China makes the growth unpredictable
2. Industry is impacted to a large degree by change in regulations and legislatures
3. Intense competition: Increasing entrants and global player are giving tough competition



1.Chaina Merchants Bank


3.Hongyan Securities

4. Yuanta Financial Holding

5. Citic Group

6. Taishin Financial Holding

The table above concludes the Everbright Securities SWOT analysis along with its marketing and brand parameters.


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