Irish Life and Permanent SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1393

SWOT Analysis of Irish Life and Permanent with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Irish Life and Permanent

Parent Company

Irish Life Assurance/Irish Permanent Building Society/Trustee Savings Bank


Investment Services


Banking and Financial Services

Tagline/ Slogan

More options for your future


Ireland’s largest life assurance company



Enterprise and individuals interested in financial services

Target Group

Enterprise and individuals looking for investing in insurance, managing their wealth and retail banking


Institution specializing in life and pensions, asset management and retail banking.

SWOT Analysis


1. Strong market positions in life and pensions, asset management and retail banking
2. Backing of government: The government has 99 percent stake in the company
3. Balanced distribution network: Products and services are distributed through a wide range of channels including bank branches, independent intermediaries and brokers, the Irish Life sales-force and directly to customers.
4. Has a wide presence in UK and has a workforce of over 5,000


1. Risk of suffering from political intervention, as government is the owner
2. Dependent on volatile market: The financial market is always filled with uncertainties and speculation introduces contingency
3.Limited global presence compared to some other European banks


1. Geographical expansion through partnerships, mergers, acquisitions and foreign investments
2. Scope of including wide range of offerings to cater to larger customer base


1. Limited by change in regulations and legislations
2. Intense growing competitions

3. Risk of losing credit rating owing to financial crisis in Ireland



1.EBS Building Society
2.FBD Holdings
3.Irish Nationwide Building Society

4.Bank of Ireland

5.Ulster Bank

6.National Irish Bank

7.First Trust Bank

The table above concludes the Irish Life and Permanent SWOT analysis along with its marketing and brand parameters.


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