Rural Electrification Corporation Limited SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3190

SWOT analysis of Rural Electrification Corporation Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Rural Electrification Corporation Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rural Electrification Corporation Limited to benchmark its business & performance as compared to the competitors and industry. Rural Electrification Corporation Limited is one of the leading brands in the banking & financial services sector. The table below also lists the top Rural Electrification Corporation Limited competitors and elaborates Rural Electrification Corporation Limited market segmentation, target group, positioning & Unique Selling Proposition (USP).

Rural Electrification Corporation Limited SWOT, Competitors, Marketing STP & Brand analysis Table
Rural Electrification Corporation Limited Brand Analysis
Parent Company

Government of India


Investment Services


Banking & Financial Services

Tagline/ Slogan

Endless energy. Infinite possibilities.


Leading public Infrastructure Finance Company in India’s power sector.

Rural Electrification Corporation Limited STP

State Electricity Boards, State Government Departments and Rural Electric Cooperatives

Target Group

State Electricity Boards, State Government Departments and Rural Electric Cooperatives looking for financing rural electrification projects.


Facilitate in formulation of schemes, loan sanction and disbursement and implementation of schemes by the concerned SEBs/State Power Utilities.

Rural Electrification Corporation Limited SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rural Electrification Corporation Limited. Strengths are:

1. Strong financial backing: A Government Enterprise
2. Building reputation: Company among the top 500 Global Financial Services brands
3. Recognized a Navratna company, which gives it autonomy to drive its growth
4. Accorded hightest safety ratings by CRISIL, FITCH and CARE
5. Provides loans to Central/ State Sector Power Utilities, State Electricity Boards, Rural Electric Cooperatives, NGOs and Private Power Developers
6. Offers services like investment and private banking, asset management


Here are the weaknesses in the Rural Electrification Corporation Limited SWOT Analysis:

1. Susceptible to political intervention

2. Pressure of paying consistent dividends due to government being the major shareholder


Following are the Opportunities in Rural Electrification Corporation Limited SWOT Analysis:

1. Plans to undertake rural electrification programs in other countries

2. Expansion through mergers, acquisitions and investments and other entities


The threats in the SWOT Analysis of Rural Electrification Corporation Limited are as mentioned:

1. Lenders defaulting on loans. Big defaults are costly to the company as they put pressure on profit margin
2. Lag in time of structuring deals due to environmental(such as political, social, economic, technical, legal, etc) factors
3. Affected by regulatory and legal changes

Rural Electrification Corporation Limited Competition

Below are the top 5 Rural Electrification Corporation Limited competitors:

1.Power Finance Corporation Ltd
2.Infrastructure Development Finance
3.IFCI Ltd

4.Haryana Financial Corporation of India Ltd

5.Gujrat State Financial Corporation

The brandguide table above concludes the Rural Electrification Corporation Limited SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rural Electrification Corporation Limited. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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