Rural Electrification Corporation Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Rural Electrification Corporation Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Rural Electrification Corporation Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rural Electrification Corporation Limited to benchmark its business & performance as compared to the competitors and industry. Rural Electrification Corporation Limited is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rural Electrification Corporation Limited competitors and includes Rural Electrification Corporation Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

Rural Electrification Corporation Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Rural Electrification Corporation Limited Brand Analysis
Parent Company

Government of India

Category

Investment Services

Sector

Banking & Financial Services

Tagline/ Slogan

Endless energy. Infinite possibilities.

USP

Leading public Infrastructure Finance Company in India’s power sector.

Rural Electrification Corporation Limited STP
Rural Electrification Corporation Limited Segmentation

State Electricity Boards, State Government Departments and Rural Electric Cooperatives

Rural Electrification Corporation Limited Target Market

State Electricity Boards, State Government Departments and Rural Electric Cooperatives looking for financing rural electrification projects.

Rural Electrification Corporation Limited Positioning

Facilitate in formulation of schemes, loan sanction and disbursement and implementation of schemes by the concerned SEBs/State Power Utilities.

Rural Electrification Corporation Limited SWOT Analysis
Rural Electrification Corporation Limited Strengths

Below are the Strengths in the SWOT Analysis of Rural Electrification Corporation Limited:

1. Strong financial backing: A Government Enterprise
2. Building reputation: Company among the top 500 Global Financial Services brands
3. Recognized a Navratna company, which gives it autonomy to drive its growth
4. Accorded hightest safety ratings by CRISIL, FITCH and CARE
5. Provides loans to Central/ State Sector Power Utilities, State Electricity Boards, Rural Electric Cooperatives, NGOs and Private Power Developers
6. Offers services like investment and private banking, asset management

Rural Electrification Corporation Limited Weaknesses

Here are the weaknesses in the Rural Electrification Corporation Limited SWOT Analysis:

1. Susceptible to political intervention

2. Pressure of paying consistent dividends due to government being the major shareholder

Rural Electrification Corporation Limited Opportunities

Following are the Opportunities in Rural Electrification Corporation Limited SWOT Analysis:

1. Plans to undertake rural electrification programs in other countries

2. Expansion through mergers, acquisitions and investments and other entities

Rural Electrification Corporation Limited Threats

The threats in the SWOT Analysis of Rural Electrification Corporation Limited are as mentioned:

1. Lenders defaulting on loans. Big defaults are costly to the company as they put pressure on profit margin
2. Lag in time of structuring deals due to environmental(such as political, social, economic, technical, legal, etc) factors
3. Affected by regulatory and legal changes

Rural Electrification Corporation Limited Competition
Competitors

Below are the top 5 Rural Electrification Corporation Limited competitors:

1.Power Finance Corporation Ltd
2.Infrastructure Development Finance
3.IFCI Ltd

4.Haryana Financial Corporation of India Ltd

5.Gujrat State Financial Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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