Rural Electrification Corporation Limited SWOT Analysis, USP & Competitors

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SWOT Analysis of Rural Electrification Corporation Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rural Electrification Corporation Limited

Parent Company

Government of India

Category

Investment Services

Sector

Banking & Financial Services

Tagline/ Slogan

Endless energy. Infinite possibilities.

USP

Leading public Infrastructure Finance Company in India’s power sector.

Rural Electrification Corporation Limited STP

Segment

State Electricity Boards, State Government Departments and Rural Electric Cooperatives

Target Group

State Electricity Boards, State Government Departments and Rural Electric Cooperatives looking for financing rural electrification projects.

Positioning

Facilitate in formulation of schemes, loan sanction and disbursement and implementation of schemes by the concerned SEBs/State Power Utilities.

Rural Electrification Corporation Limited SWOT Analysis

Strengths

1. Strong financial backing: A Government Enterprise
2. Building reputation: Company among the top 500 Global Financial Services brands
3. Recognized a Navratna company, which gives it autonomy to drive its growth
4. Accorded hightest safety ratings by CRISIL, FITCH and CARE
5. Provides loans to Central/ State Sector Power Utilities, State Electricity Boards, Rural Electric Cooperatives, NGOs and Private Power Developers
6. Offers services like investment and private banking, asset management

Weaknesses

1. Susceptible to political intervention

2. Pressure of paying consistent dividends due to government being the major shareholder

Opportunities

1. Plans to undertake rural electrification programs in other countries

2. Expansion through mergers, acquisitions and investments and other entities

Threats

1. Lenders defaulting on loans. Big defaults are costly to the company as they put pressure on profit margin
2. Lag in time of structuring deals due to environmental(such as political, social, economic, technical, legal, etc) factors
3. Affected by regulatory and legal changes

Rural Electrification Corporation Limited Competition

Competitors

1.Power Finance Corporation Ltd
2.Infrastructure Development Finance
3.IFCI Ltd

4.Haryana Financial Corporation of India Ltd

5.Gujrat State Financial Corporation


The brandguide table above concludes the Rural Electrification Corporation Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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