Banque Saudi Fransi SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1810

SWOT Analysis of Banque Saudi Fransi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banque Saudi Fransi

Parent Company

Banque Saudi Fransi




Banking and Financial Services

Tagline/ Slogan

Most preferred Bank in Saudi Arabia (Mission)


Personalized partnership with all its customers, gaining loyalty through recognized banking expertise, quality of service, as well as innovative and customized financial solutions.



People with national and international banking needs.

Target Group

Families and Corporates


Banque Saudi Fransi is a full service commercial bank serving the local and international banking needs of its clients. It is a leading provider of comprehensive financial services and products in the Kingdom of Saudi Arabia and other markets.

SWOT Analysis


1. Approx 2500 employees in the organization
2. They have over 100 branches located in the major cities of the Kingdom, including 18 Ladies Sections, 6 FransiConnections (Self Service Branches).
3. They have 400+ ATMs and 5000+ Point of Sale (P.O.S.)

4. First Bank in the Kingdom to deploy a self-administrated systems security solution.

5. First Bank in the Kingdom to deploy a comprehensive security monitoring solution.

6. One of the kingdom’s top 5 bank by market capitalization.


1. The bank is highly profitable but it is in an increasingly competitive environment.
2. The fluctuation price of oil and the high government spending affect the economy significantly.
3. Are subject to geo-political and domestic security threats


1. It can launch dollar-denominated Islamic bonds.
2. It can launch Islamic funds that don’t give interest (earning interest is against Sharia law), but interest on Assets.
3. It can open more branches in the Asia-Pacific region to leverage its strong financial power and to acquire more retail customers.


1. Consistently falling yields for its conventional bonds maturing in 2015
2. Global economic slowdown
3. Other banks expanding rapidly



1. Al Ahli
2. Al Rajhi
3. Al Jazira

4. Saudi British Bank (SABB)

5. Riyad Bank

The table above concludes the Banque Saudi Fransi SWOT analysis along with its marketing and brand parameters.


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