BB&T SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

BB&T Corporation

Banking, Financial Services

Banking & Financial Services

There’s opportunity here

Fast growing, highly profitable financial holding company.

Institutional and individual clients in need of financial assistance.

Institutions and Individuals.

Bank with Stable ratings throughout the holding company.

Below are the Strengths in the SWOT Analysis of BB&T:

1. Top 10 US Financial services holding with a strong market position
2. Strong capital position with over 30,000 employees
3. Successful history of managing acquisitions helpful in attracting further targets
4. Wide range of services offered from Banking, Loans, Investment Services, Insurance, e-Services

Here are the weaknesses in the BB&T SWOT Analysis:

1. Challenges in residential real estate markets to strain nonperforming assets.
2. Intensely competitive market and limited product offerings compared to leaders in the competition
3. Limited global presence compared to large institutions

Following are the Opportunities in BB&T SWOT Analysis:

1. Cross selling of products and services
2. Repaying treasury and exiting the TARP program
3. Possibility of expanding presence into HBOS branch network

4. Raising rates paid on its mini-cash ISA

The threats in the SWOT Analysis of BB&T are as mentioned:

1. Consolidation and competition in the financial services industry may impact deposit market share
2. Adverse impact of the likely credit card crisis in the US
3. High street bank's Net operations leading the field

Below are the top 3 BB&T competitors:

1. Bank of America Corporation
2.Regions Financial Corp.
3.Sun trust banks,Inc.