BB&T SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of BB&T analyses the brand by its strengths, weaknesses, opportunities & threats. In BB&T SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BB&T to benchmark its business & performance as compared to the competitors. BB&T is one of the leading brands in the banking & financial services sector.

The article below lists the BB&T SWOT (Strengths, Weaknesses, Opportunities, Threats), top BB&T competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About BB&T

BB&T Overview
Parent Company

BB&T Corporation

Category

Banking, Financial Services

Sector

Banking & Financial Services

Tagline/ Slogan

There’s opportunity here

USP

Fast growing, highly profitable financial holding company.

BB&T STP
Segmentation

Institutional and individual clients in need of financial assistance.

Target Market

Institutions and Individuals.

Positioning

Bank with Stable ratings throughout the holding company.

SWOT Analysis of BB&T

For BB&T, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the BB&T SWOT Analysis:

BB&T Strengths

The strengths of BB&T looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BB&T :

1. Top 10 US Financial services holding with a strong market position
2. Strong capital position with over 30,000 employees
3. Successful history of managing acquisitions helpful in attracting further targets
4. Wide range of services offered from Banking, Loans, Investment Services, Insurance, e-Services

BB&T Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BB&T SWOT Analysis:

1. Challenges in residential real estate markets to strain nonperforming assets.
2. Intensely competitive market and limited product offerings compared to leaders in the competition
3. Limited global presence compared to large institutions


BB&T Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BB&T SWOT Analysis:

1. Cross selling of products and services
2. Repaying treasury and exiting the TARP program
3. Possibility of expanding presence into HBOS branch network

4. Raising rates paid on its mini-cash ISA


BB&T Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BB&T are as mentioned:

1. Consolidation and competition in the financial services industry may impact deposit market share
2. Adverse impact of the likely credit card crisis in the US
3. High street bank's Net operations leading the field

BB&T Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of BB&T:

1. Bank of America Corporation
2.Regions Financial Corp.
3.Sun trust banks,Inc.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BB&T. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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