BB&T SWOT Analysis, USP & Competitors

BB&T

Parent Company

BB&T Corporation

Category

Banking, Financial Services

Sector

Banking & Financial Services

Tagline/ Slogan

There’s opportunity here

USP

Fast growing, highly profitable financial holding company.

BB&T STP

Segment

Institutional and individual clients in need of financial assistance.

Target Group

Institutions and Individuals.

Positioning

Bank with Stable ratings throughout the holding company.

BB&T SWOT Analysis

Strengths

1. Top 10 US Financial services holding with a strong market position
2. Strong capital position with over 30,000 employees
3. Successful history of managing acquisitions helpful in attracting further targets
4. Wide range of services offered from Banking, Loans, Investment Services, Insurance, e-Services

Weaknesses

1. Challenges in residential real estate markets to strain nonperforming assets.
2. Intensely competitive market and limited product offerings compared to leaders in the competition
3. Limited global presence compared to large institutions

Opportunities

1. Cross selling of products and services
2. Repaying treasury and exiting the TARP program
3. Possibility of expanding presence into HBOS branch network

4. Raising rates paid on its mini-cash ISA

Threats

1. Consolidation and competition in the financial services industry may impact deposit market share
2. Adverse impact of the likely credit card crisis in the US
3. High street bank's Net operations leading the field

BB&T Competition

Competitors

1. Bank of America Corporation
2.Regions Financial Corp.
3.Sun trust banks,Inc.