BB&T SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of BB&T analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BB&T SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BB&T to benchmark its business & performance as compared to the competitors and industry. BB&T is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BB&T competitors and includes BB&T target market, segmentation, positioning & Unique Selling Proposition (USP).

BB&T SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BB&T Brand Analysis
Parent Company

BB&T Corporation


Banking, Financial Services


Banking & Financial Services

Tagline/ Slogan

There’s opportunity here


Fast growing, highly profitable financial holding company.

BB&T Segmentation

Institutional and individual clients in need of financial assistance.

BB&T Target Market

Institutions and Individuals.

BB&T Positioning

Bank with Stable ratings throughout the holding company.

BB&T SWOT Analysis
BB&T Strengths

Below are the Strengths in the SWOT Analysis of BB&T:

1. Top 10 US Financial services holding with a strong market position
2. Strong capital position with over 30,000 employees
3. Successful history of managing acquisitions helpful in attracting further targets
4. Wide range of services offered from Banking, Loans, Investment Services, Insurance, e-Services

BB&T Weaknesses

Here are the weaknesses in the BB&T SWOT Analysis:

1. Challenges in residential real estate markets to strain nonperforming assets.
2. Intensely competitive market and limited product offerings compared to leaders in the competition
3. Limited global presence compared to large institutions

BB&T Opportunities

Following are the Opportunities in BB&T SWOT Analysis:

1. Cross selling of products and services
2. Repaying treasury and exiting the TARP program
3. Possibility of expanding presence into HBOS branch network

4. Raising rates paid on its mini-cash ISA

BB&T Threats

The threats in the SWOT Analysis of BB&T are as mentioned:

1. Consolidation and competition in the financial services industry may impact deposit market share
2. Adverse impact of the likely credit card crisis in the US
3. High street bank's Net operations leading the field

BB&T Competition

Below are the top 3 BB&T competitors:

1. Bank of America Corporation
2.Regions Financial Corp.
3.Sun trust banks,Inc.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BB&T. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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