Grupo Financiero Banorte SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1179

SWOT Analysis of Grupo Financiero Banorte with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grupo Financiero Banorte

Parent Company

Grupo Financiero Banorte




Banking and Financial Services

Tagline/ Slogan

Banorte the Strong Bank Of Mexico


Using technology to provide the highest quality service, to be close to our clients and the markets in which we compete.



People looking for banking and finance related services.

Target Group

Families, Corporates, Entrepreneurs


Meeting the financial needs of our customers through personalized service of high quality, given with kindness and efficiency.

SWOT Analysis


1. One of the Largest bank in Mexico's national capital
2. Fourth largest financial group in Mexico with over 20,000 employees
3. It has over 1,000 branches and 2,800 ATMs that give national coverage.
4. Enjoys a successful history of acquisitions of financial institutions in Mexico, which has established its presence

5. Is on the Forbes Global companies list


1. Dependence on a single market makes it vulnerable to economic fluctuations
2. Limited global penetration compared to leading banking institutions


1. Group lending to communities to back the economy.
2. Small Scale Industry finance to tap the real potential.
3. Agrifinance


1. Foreign corporations taking over the financial sector of Mexico.
2. Sustainability concerns.
3. Global slowdown.

4. Narco capitalists might use the bank to launder money.



1. Citibank Banamex USA
2. Afirme Grupo Financiero
3. Banco Regional de Monterrey, S.A

4. Banamex

5. Banco Bital

The table above concludes the Grupo Financiero Banorte SWOT analysis along with its marketing and brand parameters.


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