Kuwait Finance House SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Kuwait Finance House analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kuwait Finance House SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kuwait Finance House to benchmark its business & performance as compared to the competitors and industry. Kuwait Finance House is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kuwait Finance House competitors and includes Kuwait Finance House target market, segmentation, positioning & Unique Selling Proposition (USP).

Kuwait Finance House SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kuwait Finance House Brand Analysis
Parent Company

Kuwait Investment Authority

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Leading Islamic Financial Institution in the World (mission)

USP

First Islamic bank established in the State of Kuwait and today they are one of the foremost Islamic Financial Institutions in the world.

Kuwait Finance House STP
Kuwait Finance House Segmentation

People who are interested in local and international investment activities.

Kuwait Finance House Target Market

Families, Corporates , Investors

Kuwait Finance House Positioning

To be the Leading Islamic Financial Institution in the World by Providing Competitive and Shari’a Compliant Banking, Financing and Investment Products to Exceed the Expectations of Our Customers, to Motivate Our Employees and to Meet the Objectives of Our Shareholders.

Kuwait Finance House SWOT Analysis
Kuwait Finance House Strengths

Below are the Strengths in the SWOT Analysis of Kuwait Finance House:

1. Got the award for Most Trusted Islamic Bank from World Finance
2. A secure online website that allows for 140 different banking services that can be conducted with ease from home or office
3. A state of the art, voice recognition call center called “SAWTAK” that operates 24/7. The first of its kind in Kuwait
4. Through such services, KFH has attained large share of the retail banking market share in Kuwait

5. ATMs that over-arch the State of Kuwait, strategically located for easy access
6. Investment activities in the US, Europe, South East Asia and the Middle East

Kuwait Finance House Weaknesses

Here are the weaknesses in the Kuwait Finance House SWOT Analysis:

1. Over-dependence on the Middle East and limited global exposure compare to leading banks
3. Oil-driven economy with limited diversification opportunity

Kuwait Finance House Opportunities

Following are the Opportunities in Kuwait Finance House SWOT Analysis:

1. Potential for Islamic financial services in US where Muslim population is expected to grow
2. Global expansion can increase reach of Islamic banking
3.  It can launch dollar-denominated Islamic bonds.

4. It can launch Islamic funds that don’t give interest (earning interest is against Sharia law), but interest on Assets.

Kuwait Finance House Threats

The threats in the SWOT Analysis of Kuwait Finance House are as mentioned:

1. Economic Slowdown
2. Vulnerable to US policies regarding oil imports
3. Unrest in the Gulf region

Kuwait Finance House Competition
Competitors

Below are the top 6 Kuwait Finance House competitors:

1. Central bank of Kuwait
2. Industrial bank of Kuwait
3. Al-Ahli Bank of Kuwait

4. Commercial Bank of Kuwait

5. Gulf Bank

6. National Bank of Kuwait


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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