National Bank of Kuwait SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of National Bank of Kuwait analyses the brand/company with its strengths, weaknesses, opportunities & threats. In National Bank of Kuwait SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like National Bank of Kuwait to benchmark its business & performance as compared to the competitors and industry. As of 2020, National Bank of Kuwait is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top National Bank of Kuwait competitors and includes National Bank of Kuwait target market, segmentation, positioning & Unique Selling Proposition (USP).

National Bank of Kuwait SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

National Bank of Kuwait

Parent Company

National Bank of Kuwait S.A.K (NBK)

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Growth. Trust. Safety.

USP

Premier Arab bank that serves the national needs as its priority.

National Bank of Kuwait STP
National Bank of Kuwait Segmentation

Caters to the financial and banking needs of MENA.

National Bank of Kuwait Target Market

High Net Worth Individuals.

National Bank of Kuwait Positioning

Dominant player in the Kuwaiti market with a leading market share among all business lines and the largest, most diversified distribution network.

National Bank of Kuwait SWOT Analysis
National Bank of Kuwait Strengths

Below are the Strengths in the SWOT Analysis of National Bank of Kuwait:

1. Stable management team and its clear and focused strategy.
2. NBK’s strength rests on its consistent profitability, high asset quality, and strong capitalization.
3. Full spectrum of innovative and unrivalled financial and investment services and solutions for individuals, corporate and institutional clients.
4. NBK has consistently been awarded the highest credit ratings of all banks in the region by the major international rating agencies: Moody’s, Standard and Poor’s and Fitch Ratings.

5. The bank’s international network now comprises more than 175 branches, subsidiaries and representative offices in 17 countries on four continents, of which 10 are in the Middle East.

6. Stable and strong management with a long-serving executive team and unrivaled track record.

National Bank of Kuwait Weaknesses

Here are the weaknesses in the National Bank of Kuwait SWOT Analysis:

1. Huge player in MENA countries but outside that presence is negligible.
2. Focus is mainly on Corporate and Investment banking services.

National Bank of Kuwait Opportunities

Following are the Opportunities in National Bank of Kuwait SWOT Analysis:

1. Infrastructure leasing finance
2. Finance to power companies and Airlines
3. Finance to SSI sector to boost the exports and economy

National Bank of Kuwait Threats

The threats in the SWOT Analysis of National Bank of Kuwait are as mentioned:

1. Unrest in the Gulf region
2. Petroleum products now account for over 90% of export revenues, and approx 80% of government income, so Kuwait’s economy is very vulnerable to global oil markets and US policies
3. Competition from global banks

National Bank of Kuwait Competition
Competitors

Below are the top 4 National Bank of Kuwait competitors:

1. Ahli United Bank B.S.C.
2. Arab Banking Corporation (B.S.C.)
3. Gulf International Bank B.S.C.

4. Kuwait Finance House


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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