National Bank of Kuwait SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4444

SWOT analysis of National Bank of Kuwait analyses the brand/company with its strengths, weaknesses, opportunities & threats. National Bank of Kuwait is one of the leading brands in the banking & financial services sector. The table below also lists the top National Bank of Kuwait competitors and elaborates National Bank of Kuwait segmentation, targeting, positioning & USP.

National Bank of Kuwait

Parent Company

National Bank of Kuwait S.A.K (NBK)

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Growth. Trust. Safety.

USP

Premier Arab bank that serves the national needs as its priority.

National Bank of Kuwait STP

Segment

Caters to the financial and banking needs of MENA.

Target Group

High Net Worth Individuals.

Positioning

Dominant player in the Kuwaiti market with a leading market share among all business lines and the largest, most diversified distribution network.

National Bank of Kuwait SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of National Bank of Kuwait. Strengths are:

1. Stable management team and its clear and focused strategy.
2. NBK’s strength rests on its consistent profitability, high asset quality, and strong capitalization.
3. Full spectrum of innovative and unrivalled financial and investment services and solutions for individuals, corporate and institutional clients.
4. NBK has consistently been awarded the highest credit ratings of all banks in the region by the major international rating agencies: Moody’s, Standard and Poor’s and Fitch Ratings.

5. The bank’s international network now comprises more than 175 branches, subsidiaries and representative offices in 17 countries on four continents, of which 10 are in the Middle East.

6. Stable and strong management with a long-serving executive team and unrivaled track record.

Weaknesses

Here are the weaknesses in the National Bank of Kuwait SWOT Analysis:

1. Huge player in MENA countries but outside that presence is negligible.
2. Focus is mainly on Corporate and Investment banking services.

Opportunities

Following are the Opportunities in National Bank of Kuwait SWOT Analysis:

1. Infrastructure leasing finance
2. Finance to power companies and Airlines
3. Finance to SSI sector to boost the exports and economy

Threats

The threats in the SWOT Analysis of National Bank of Kuwait are as mentioned:

1. Unrest in the Gulf region
2. Petroleum products now account for over 90% of export revenues, and approx 80% of government income, so Kuwait’s economy is very vulnerable to global oil markets and US policies
3. Competition from global banks

National Bank of Kuwait Competition

Competitors

Below are the top 4 National Bank of Kuwait competitors:

1. Ahli United Bank B.S.C.
2. Arab Banking Corporation (B.S.C.)
3. Gulf International Bank B.S.C.

4. Kuwait Finance House


The brandguide table above concludes the National Bank of Kuwait SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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