Sberbank of Russia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Sberbank of Russia analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sberbank of Russia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sberbank of Russia to benchmark its business & performance as compared to the competitors and industry. Sberbank of Russia is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sberbank of Russia competitors and includes Sberbank of Russia target market, segmentation, positioning & Unique Selling Proposition (USP).

Sberbank of Russia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Sberbank of Russia

Parent Company

Central bank of Russia




Banking & Financial Services

Tagline/ Slogan

By your side; Always Nearby


Largest bank in Russia and Eastern Europe. (Undisputed Leader)

Sberbank of Russia STP
Sberbank of Russia Segmentation

Institutions and Entrepreneurs looking for any financial assistance.

Sberbank of Russia Target Market

Families, Corporate, Small entrepreneurs.

Sberbank of Russia Positioning

It is a bank for the local people for all their needs.

Sberbank of Russia SWOT Analysis
Sberbank of Russia Strengths

Below are the Strengths in the SWOT Analysis of Sberbank of Russia:

1. Sberbank today is one of the largest credit institution in Russia and CIS
2. Over a quarter of total banking assets in Russia, about half of retail deposits, about one-third  of retail & corporate lending
3. The largest branch network in Russia — over 20,000 offices,

260,000 employees
4. 300 million individual accounts vs. 140 million country population.

5. The Bank has the highest national scale rating of AAA

Sberbank of Russia Weaknesses

Here are the weaknesses in the Sberbank of Russia SWOT Analysis:

1. Speculation of governance failure due to Russia’s Central Bank Stake
2. Contraction on its balance sheet due to strengthening of the ruble against the U.S. dollar and the euro

Sberbank of Russia Opportunities

Following are the Opportunities in Sberbank of Russia SWOT Analysis:

1. Better Cross Sales
2. Better relationship management
3. Simplification of business processes

4. It can acquire small regional banks in India to tap the rural population where the potential and growth are maximum

5. It can also acquire or enter into strategic alliance in South Africa or Brazil to tap the developing nation market

Sberbank of Russia Threats

The threats in the SWOT Analysis of Sberbank of Russia are as mentioned:

1. The macroeconomic situation
2. Growing competition in the Russian financial sector
3. The risk of cost/income ratio deterioration

Sberbank of Russia Competition

Below are the top 3 Sberbank of Russia competitors:

1. Alfa Group Consortium
2. Deutsche Bank Ltd
3. MDM Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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