UBI Banca SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2204

SWOT analysis of UBI Banca analyses the brand/company with its strengths, weaknesses, opportunities & threats. In UBI Banca SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like UBI Banca to benchmark its business & performance as compared to the competitors and industry. UBI Banca is one of the leading brands in the banking & financial services sector. The table below also lists the top UBI Banca competitors and elaborates UBI Banca market segmentation, target group, positioning & Unique Selling Proposition (USP).

UBI Banca SWOT, Competitors, Marketing STP & Brand analysis Table
UBI Banca Brand Analysis
Parent Company

UBI Banca




Banking & Financial Services

Tagline/ Slogan

Union of Italian Banks.


Listed co-operative Bank – Dual governance system.


People who are on the lookout for loans.

Target Group

Retail banking customers.


The bank that has presence in all the wealthy parts of the country.

UBI Banca SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of UBI Banca. Strengths are:

1. One of the top five banking group in Italy by both market capitalization and number of branches.
2. The Group, mainly domestic, has a multiregional coverage with over 1,900+ branches. 
3. Almost three-quarters of its total revenues comes from Retail banking.
4. Over 4 Million client base

5. 9 network banks with capillary territorial coverage and a sales force of over 9,000 people (including 1,000 financial advisors)


Here are the weaknesses in the UBI Banca SWOT Analysis:

1. Low penetration across Europe and the world; just a regional player
2. Increasing operating expenses and tough competition


Following are the Opportunities in UBI Banca SWOT Analysis:

1. Financing the priority sector, i.e, Agriculture.
2. Small Scale industry financing.
3. Taxation related consulting.


The threats in the SWOT Analysis of UBI Banca are as mentioned:

1. Euro zone Crisis.
2. Italian Public debt which has reached 119.1% of total GDP.
3. 5% of the branches were closed in last 4 years indicating that the bank is going through problems and is losing on the business they were getting from the closed branches.

4. Cuts in Corporate lending.

UBI Banca Competition

Below are the top 3 UBI Banca competitors:

1. UniCredit group
2. Banca D’Italia
3. Intesa Sanpaolo

The brandguide table above concludes the UBI Banca SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to UBI Banca. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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