VTB Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2197

SWOT Analysis of VTB Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

VTB Bank

Parent Company

VTB Bank




Banking & Financial Services

Tagline/ Slogan

World Without Barriers


To provide world-class financial services for a sustainably better future for customers, shareholders and society.



Institutional and individual clients seeking financial assistance and advisory services.

Target Group

Large, medium and small sized enterprises, personal banking catering to individuals and businesses of all sorts.


One stop Shop for various range of financial and banking services.

VTB Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of VTB Bank :

1. Net profit increasing year on year Group’s history.
2. One of the leading banks in Russia
3. Over 40,000 employees form the workforce
4. It operates in over 20 countries across the globe
5. VTB Group's business model comprises corporate, retail and investment businesses


1. Shallow domestic capital markets, which limits banks' ability to raise long-term domestic currency funds.
2. Limited global presence compared to larger banks means limited market growth


1. Convert unique strategic positioning into consistent return on capital.
2. Further diversify business while maintaining focus on key

strategic segments which contribute the most to the

Group’s profit.
3. Leverage broad international presence to serve clients



1. Euro-zone Crisis and fluctuating markets
2. Increasing staff and administrative costs
3. Threat from expansion of other global banks

VTB Bank Competition

Competitors (M&A)

Below are the 3 main VTB Bank competitors :

1. Morgan Stanley
2. JP Morgan
3. Renaissance Capital

The brandguide table above concludes the VTB Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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