VTB Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1644

SWOT Analysis of VTB Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

VTB Bank

Parent Company

VTB Bank




Corporate, Investment and Retail banking.

Tagline/ Slogan

World Without Barriers


To provide world-class financial services for a sustainably better future for customers, shareholders and society.



Institutional and individual clients seeking financial assistance and advisory services.

Target Group

Large, medium and small sized enterprises, personal banking catering to individuals and businesses of all sorts.


One stop Shop for various range of financial and banking services.

SWOT Analysis


1. Net profit increasing year on year Group’s history.
2. One of the leading banks in Russia
3. Over 40,000 employees form the workforce
4. It operates in over 20 countries across the globe
5. VTB Group's business model comprises corporate, retail and investment businesses


1. Shallow domestic capital markets, which limits banks' ability to raise long-term domestic currency funds.
2. Limited global presence compared to larger banks means limited market growth


1. Convert unique strategic positioning into consistent return on capital.
2. Further diversify business while maintaining focus on key

strategic segments which contribute the most to the

Group’s profit.
3. Leverage broad international presence to serve clients



1. Euro-zone Crisis and fluctuating markets
2. Increasing staff and administrative costs
3. Threat from expansion of other global banks


Competitors (M&A)

1. Morgan Stanley
2. JP Morgan
3. Renaissance Capital

The table above concludes the VTB Bank SWOT analysis along with its marketing and brand parameters.


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