China Merchants Securities SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1469

SWOT analysis of China Merchants Securities analyses the brand/company with its strengths, weaknesses, opportunities & threats. China Merchants Securities is one of the leading brands in the banking & financial services sector. The table below also lists the top China Merchants Securities competitors and elaborates China Merchants Securities segmentation, targeting, positioning & USP.

China Merchants Securities

Parent Company

China Merchants Securities


China Merchants Group


Banking & Financial Services

Tagline/ Slogan

Investors should have the right to choose


Leading Investment Bank with a full broker license

China Merchants Securities STP


Individual and institutional investors

Target Group

Investors looking to invest in financial security products


Financial entity specializing in International Business, Institutional Business, Individual Investment and Asset Management

China Merchants Securities SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of China Merchants Securities. Strengths are:

1. Joining hands with foreign force for expansion: Creation of China Merchants Fund Management in collaboration with ING Investment Management.
2. Underwriter of some of the best companies across domestic scale
3.  Recognition: The website was awarded “The Best Securities Company Website” for ten consecutive years
4. Geographical diversification: Opening of office at Hong Kong and more initiatives for marking presence across globe


Here are the weaknesses in the China Merchants Securities SWOT Analysis:

1. Non willingness of investors to invest in long term leading to losses
2. Presence mainly in China and limited global reach


Following are the Opportunities in China Merchants Securities SWOT Analysis:

1. Scope of further geographical diversification through investments, mergers and acquisitions.
2. Strategic alliance at domestic scale with companies.


The threats in the SWOT Analysis of China Merchants Securities are as mentioned:

1. Fluctuations in the economy of China can lead to unpredictable growth.
2. Affected by change in regulations and legislatures.
3. Intense competition of global entrants and local companies.

China Merchants Securities Competition


Below are the top 9 China Merchants Securities competitors:

3.Guotai Junan



6.China Merchants

7.Hatai Lianhe

8.Guosen Securities

9.Shenyin Wanguo

The brandguide table above concludes the China Merchants Securities SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to China Merchants Securities. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: