Citic Securities SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1943

SWOT analysis of Citic Securities analyses the brand/company with its strengths, weaknesses, opportunities & threats. Citic Securities is one of the leading brands in the banking & financial services sector. The table below also lists the top Citic Securities competitors and elaborates Citic Securities segmentation, targeting, positioning & USP.

Citic Securities

Parent Company

Citic Group


Investment Services


Banking & Financial Services

Tagline/ Slogan

Steady, visionary and strong


Advanced account management system making it one of the largest underwriters in China

Citic Securities STP


Enterprises and institution  investors

Target Group

Large and medium sized enterprises and institution investors


Enterprises and institution investors looking for financial advisory services

Citic Securities SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Citic Securities. Strengths are:

1. Improvement in distribution platform through acquisition.
2. Geographical spread of the business through partnerships.
3. Abundant operational experience helped to gain position as special purpose trust in MBS project of China.

4. Strong position of underwriter in the financial market of China.

5. First mover advantage: First IPO by a Chinese brokerage.


Here are the weaknesses in the Citic Securities SWOT Analysis:

1. Heavy dependence on the China market and limited penetration across the world


Following are the Opportunities in Citic Securities SWOT Analysis:

1. Stake in new ventures opening up offshore opportunities.
2. Increasing avenues of investing in growth opportunities.


The threats in the SWOT Analysis of Citic Securities are as mentioned:

1. Increasing competition in the market.
2. Susceptable to legal and regulatory changes.

3. Dip in economic growth of China in first quarter of 2012.

Citic Securities Competition


Below are the top 6 Citic Securities competitors:

1.China Merchants Bank


3.Hongyan Securities

4.Yuanta Financial Holding

5.Everbright Securities

6.Taishin Financial Holding

The brandguide table above concludes the Citic Securities SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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