HAL Trust Investments SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2467

SWOT Analysis of HAL Trust Investments with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HAL Trust Investments

Parent Company

HAL Holding N.V


Investment Services


Banking & Financial Services

Tagline/ Slogan

Increasing long-term shareholder value (vision)


Robust domestic investment company with a well proven track record

HAL Trust Investments STP


Enterprise and institutions

Target Group

Enterprise and institutions looking for raising funds through investments in them


Acquiring and holding significant shareholdings in companies for growth

HAL Trust Investments SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HAL Trust Investments :

1. Massive workforce: Over twenty four thousand employees
2. Healthy revenue and consistent performance
3. Results of investments are well proven and have good track record.
4. Having investments in companies such as Boskalis, Dockwise, Safilo, Vopak amongst the list.


1. Centralized: Concentrated on geographic scale
2. Dependent on volatile financial market


1. Growth on a global scale through partnerships, mergers and acquisitions.
2. Achieving organic growth through investments in other sectors.


1. Contraction of Netherland’s GDP by 0.6 percent during fourth quarter of 2011.
2. Constrained by regulations and legislations.
3. Intensifying competition.

HAL Trust Investments Competition


Below are the 5 main HAL Trust Investments competitors :

1. TNO Bedrijven B.V
2.Yukos International UK BV
3.IMC Financial Markets, Inc

4.Hewlett-Packard Global Investments B.V

5.Europe Interchange B.V

The brandguide table above concludes the HAL Trust Investments SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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