Kinnevik SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1183

SWOT Analysis of Kinnevik with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Investment AB Kinnevik


Investment Services


Banking & Financial Services

Tagline/ Slogan

Our experience in emerging markets are turning risks into opportunities


One of the largest listed investment companies in Europe

Kinnevik STP


Institutional and individual investors

Target Group

Institutional and individual investors looking to invest in funds


Fund investor in the area of Paper & Packaging, Telecom & Services, Media, Online Services, Microfinancing and Renewable energy.

Kinnevik SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kinnevik :

1. Kinnevik has set up numerous entrepreneurial new businesses within media, telecoms and business services
2. Geographical diversification: Spread across the globe in certain degree
3. Stationed in a robust economy which withstood the sovereign debt crisis
4. Robust business: Strong increase in our net asset value, particularly during the fourth quarter, and in very tough times


1. Need to move away from concentration of western Europe
2. Low increase in share and dividends


1. Prospect of inorganic growth through mergers and acquisitions
2. Introduction of wide array of offerings to cater more customers


1. Looming crisis over Europe can play  spoilsport for its global operations.
2. Impacted by regulations and legislations.
3. Intensifying competition.

Kinnevik Competition


Below are the 6 main Kinnevik competitors :

1.Investor AB
2.L E Lundbergforetagen AB
3.Ledstiernan AB

4.Ratos AB

5.Novestra AB

6. Industrivarden

The brandguide table above concludes the Kinnevik SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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