Investor AB SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1579

SWOT Analysis of Investor AB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Investor AB

Parent Company

Investor AB


Investment Services


Banking and Financial Services

Tagline/ Slogan

Premier investor (vision)


Sponsor and largest investor in EQT’s independent funds



Institution investors and enterprises

Target Group

Institutions and medium-large sized enterprise looking for investment


Premier investment organization, which supports enterprise and institutions

SWOT Analysis


1. Owns a controlling stake in several large Swedish companies
2. Reputed history of association with great clients.
3. Focus on unlisted growth companies
4. High distribution of asset managers

5. No debt, which indicates a strong financial position

6. Financial and liquidity risk at low level owing to strong balance sheet


1. Volatile market can increase pressure on profit margin.
2. Challenges in HI3G holding in term of reaching subscriber.


1. Growth through acquisitions and mergers.
2. Boom in credit market can bring more business to the organization.


1. Sluggish economic growth in Europe can cause problems to the business.
2. Intense competitions from local and global players.
3. Prone to regulatory and legal changes.



1. Investment AB Kinnevik
2.L E Lundbergforetagen AB
3.Ledstiernan AB

4.Ratos AB

5.Novestra AB

6. Industrivarden

The table above concludes the Investor AB SWOT analysis along with its marketing and brand parameters.


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