Huntington Bancshares SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1993

SWOT Analysis of Huntington Bancshares with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Huntington Bancshares

Parent Company

Huntington Bancshares




Banking & Financial Services

Tagline/ Slogan

A Bank Invested in people


The Bank of the Midwest in US

Huntington Bancshares STP


Any person or corporate looking for financial help in the midwestern region of USA

Target Group

Individuals and families, small businesses, and middle market businesses and not-for-profit businesses.


Delivering a superior experience in our customers' local markets.

Huntington Bancshares SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Huntington Bancshares :

1. It is one of the top American regional banks
2. It was ranked recognized by Forbes amongst the best banks of the world
3. It provides retail and commercial financial services in mid US
4.  The Huntington National Bank, founded in 1866, provides full-service commercial, small business, and consumer banking services; mortgage banking services etc

5. Has over 660 traditional branches and convenience branches located in grocery stores and retirement centers and over 1,300 ATMs
6. Has an employee base of over 11,000 people


1. Limited global tie-ups or associations means dependence on US markets
2. Presence is only in the Midwestern region in US
3. Insignificant foreign banking operations


1. Increase customer cross-selling and improving operating efficiency.
2. New customers and increased contribution from key fee income

activities including capital markets, treasury management services etc
3. Possible expansion in other regions of the country and global expansion


1. Fluctuating economy and recessions can affect operations hugely
2. The low interest rate environment, coupled with a relatively flat yield curve, is a direct reflection of the uncertainty and volatility of the national and global economy.
3. Volatile financial markets.

Huntington Bancshares Competition


Below are the 5 main Huntington Bancshares competitors :

1. Comerica
2. First Financial banc (FFBC)
3. U.S. Bancorp

4. Fifth Third Banc

5. Marshall & IIsley

The brandguide table above concludes the Huntington Bancshares SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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