Taiwan Cooperative Bank (TCB) SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1924

SWOT Analysis of Taiwan Cooperative Bank (TCB) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taiwan Cooperative Bank (TCB)

Parent Company

Taiwan Cooperative Financial Holding Company (TCFHC)




Banking and Financial Services

Tagline/ Slogan

With us, Your Future is Built on Solid Gold


Taiwan's leading bank in terms of asset scale and market share of deposits and loans, and has become the island's leader in SME loans

and the arranger of syndicated loans.



For people who need banking and financial products and services in Taiwan and internationally.

Target Group

Corporate, Retail, SMEs, Farming and Fishing industries.


We stand by each and every customer, corporate and individual, to deliver a comprehensive and reliable financial service.

SWOT Analysis


1. Has over 300 domestic and overseas branches creating the most extensive network of branches among all Taiwan banks

2. It is a state-run lender, in which the Ministry of Finance holds a substantial stake
3. One of the largest bank in Taiwan

4. Has a strong employee base of approx 9,000 people

5. Has a strong brand reputation amongst the various banks in Thailand


1. Shuffling of management frequently has caused instability
2. Limited geographic reach into other countries compared to bigger banks
3. Over-dependence on Thailand market


1. Focus on lending to small and medium-sized enterprises as such loans generate higher interest income.
2. Acquisition opportunities to increase its scale in the Asia Pacific region.
3. Broaden operational scope and profit margin by arranging domestic and foreign syndicated loans,expanding financing for Taiwanese businesses in mainland China, and seeking balance between quantity and quality


1. Failure of capital injection into TCB will hamper its growth plan
2. A downgrade is possible if the government's propensity and/or ability to support diminishes.
3. Growth will be hampered because the nation’s GDP growth slows down



1. Bank of Taiwan
2. Land Bank of Taiwan
3. First Commercial Bank

4. Chang Hwa Bank

5. Shanghai Commercial and Savings Bank

6. Taipei Fubon Bank

7. Cathay United Bank

8. Hua Nan Financial Holdings

The table above concludes the Taiwan Cooperative Bank (TCB) SWOT analysis along with its marketing and brand parameters.


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