BME Bolsas y Mercados Españoles SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1362

SWOT Analysis of BME Bolsas y Mercados Españoles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BME Bolsas y Mercados Españoles

Parent Company

Bolsas y Mercados Españoles


Investment Services


Banking & Financial Services

Tagline/ Slogan



Leading financial market regulator in Spain.

BME Bolsas y Mercados Españoles STP


Institutional and individual investors

Target Group

Institutional and individual investors looking to invest in financial securities/instrument.


Operator of all stock Markets and financial systems in Spain

BME Bolsas y Mercados Españoles SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BME Bolsas y Mercados Españoles :

1. Geographical diversity: operating in 23 countries.
2. Highly diversified structured into 7 business-units which represents the broadest and offers range of products and services
3. Know-how and resources necessary to offer a wide range of services, products and advanced trading and global market access systems to issuers, intermediaries and investors
4. Managing 20 subsidiaries which makes it a strong brand in Spain


1. Weakening grip on the Spanish market is exploited by new entrants
2. Failure of Spanish regulators to fully embrace the European Union’s 2007 Markets in Financial Instruments Directive (MiFID)
3. Limited workforce means lesser scope to overhaul market share


1. Geographic expansion through acquisition, mergers and investments.
2.Scope of inorganic growth by leveraging technology and diversifying offerings.


1. Economic crisis in Spain.
2. Intensifying competition: NYSE Euronext is set to follow rival trading venues in launching a price promotion on Spanish stocks, as efforts to break the stranglehold of Spain's incumbent exchange gather momentum.
3. Prone to regulatory and legislative changes.

BME Bolsas y Mercados Españoles Competition


Below are the 4 main BME Bolsas y Mercados Españoles competitors :

1. NYSE Euronext
3. Deutsche Boerse

4. BM&F Bovespa

The brandguide table above concludes the BME Bolsas y Mercados Españoles SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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