Bradespar SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 926

SWOT Analysis of Bradespar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Investment Services


Banking and Financial Services

Tagline/ Slogan

Creating value for its shareholders


Defending modern Corporate Governance for the companies in which it has equity participation.



Institution and individual investors

Target Group

High net worth institution and individual investors


Bradespar always evaluates opportunities for divestments, seeking mechanisms and structures to enhance the liquidity in their shares

SWOT Analysis


1. Strong backing of parent brand Bradesco
2. Solid controlling group and successful track record
3. High investments and sound financial position
4. BM&FBOVESPA Corporate Governance Level 1
5. Good performance and presence in Brazil


1. A thin profit margin remains due to escalating expenses(on R&D) and declining spread due to competition.
2. Dependent on volatile financial market as its only presence is primarily in Brazil


1. Organic growth through introducing wider range of financial instruments.
2. Inorganic growth through mergers, partnerships and acquisitions.
3. The looming economic crisis can help to acquire companies at knock down price.


1. Prone to government and legal interventions.
2. Weakening currency due to on-going debt crisis.



1. Cielo S.A.

2.Gávea Investimentos

3.Investidor Profissional

4. Porto Seguro S.A.


6.SulAmérica Seguros

The table above concludes the Bradespar SWOT analysis along with its marketing and brand parameters.


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