Bradespar SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1234

SWOT analysis of Bradespar analyses the brand/company with its strengths, weaknesses, opportunities & threats. Bradespar is one of the leading brands in the banking & financial services sector.

In addition to SWOT Analysis, the table below also lists the top Bradespar competitors and elaborates Bradespar segmentation, targeting, positioning & USP.

Bradespar

Parent Company

Bradesco

Category

Investment Services

Sector

Banking & Financial Services

Tagline/ Slogan

Creating value for its shareholders

USP

Defending modern Corporate Governance for the companies in which it has equity participation.

Bradespar STP

Segment

Institution and individual investors

Target Group

High net worth institution and individual investors

Positioning

Bradespar always evaluates opportunities for divestments, seeking mechanisms and structures to enhance the liquidity in their shares

Bradespar SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bradespar. Strengths are:

1. Strong backing of parent brand Bradesco
2. Solid controlling group and successful track record
3. High investments and sound financial position
4. BM&FBOVESPA Corporate Governance Level 1
5. Good performance and presence in Brazil

Weaknesses

Here are the weaknesses in the Bradespar SWOT Analysis:

1. A thin profit margin remains due to escalating expenses(on R&D) and declining spread due to competition.
2. Dependent on volatile financial market as its only presence is primarily in Brazil

Opportunities

Following are the Opportunities in Bradespar SWOT Analysis:

1. Organic growth through introducing wider range of financial instruments.
2. Inorganic growth through mergers, partnerships and acquisitions.
3. The looming economic crisis can help to acquire companies at knock down price.

Threats

The threats in the SWOT Analysis of Bradespar are as mentioned:

1. Prone to government and legal interventions.
2. Weakening currency due to on-going debt crisis.

Bradespar Competition

Competitors

Below are the top 6 Bradespar competitors:

1. Cielo S.A.

2.Gávea Investimentos

3.Investidor Profissional

4. Porto Seguro S.A.

5.Redecard

6.SulAmérica Seguros


The brandguide table above concludes the Bradespar SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Bradespar. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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