China Everbright SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1150

SWOT Analysis of China Everbright with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Everbright

Parent Company

China Everbright Group


Investment Services


Banking and Financial Services

Tagline/ Slogan

Making wealth simple


Customer friendly, agile and simple



Institutions and individual investors; enterprises

Target Group

Institutions and individual investors looking to invest in security, enterprise looking for asset management


Direct investment, asset management, asset investment, investment banking and brokerage & wealth management.

SWOT Analysis


1. Growing history: Everbright has developed concrete market bases in various areas and provided diversified services for its clients.
2. Usage of financial instruments to provide investors with opportunities to invest directly in unlisted companies with fast growing potential in the Mainland China
3. Massive asset base: total assets topping RMB1600 billion.
4. One of the largest shareholder of the Mainland-based Everbright Securities Co., Ltd. and shareholder of China Everbright Bank .


1. Prone to cannibalization from its child organization
2. Dependent on volatile financial market to maintain profits
3. Business concentrated across China


1. Growth through mergers and partnerships
2. Widening the customer base through increase in financial services and offerings


1. Prone to government regulations and legislations
2. Increasing competition from domestic and global players
3.Looming European sovereign debt crisis



1.China Merchants Bank


3.Hongyan Securities

4. Yuanta Financial Holding

5. Citic Group

6. Taishin Financial Holding

The table above concludes the China Everbright SWOT analysis along with its marketing and brand parameters.


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