GF Securities SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1376

SWOT analysis of GF Securities analyses the brand/company with its strengths, weaknesses, opportunities & threats. GF Securities is one of the leading brands in the banking & financial services sector. The table below also lists the top GF Securities competitors and elaborates GF Securities segmentation, targeting, positioning & USP.

GF Securities

Parent Company

GF Securities


Investment Services


Banking & Financial Services

Tagline/ Slogan

Major Chinese investment bank with high-quality assets, standardized management, stable operations, distinctive features, and strong competitive ability for sustainable development(mission)


Practicality and realism, and development through professional knowledge and experience

GF Securities STP


Investors and enterprises

Target Group

Investors and enterprises looking for investment/underwriting of security.


Underwriting, M&A, brokerage, proprietary trading and asset management.

GF Securities SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GF Securities. Strengths are:

1. Leveraging Information & Communication technology: The company improved the efficiency of its subordinate departments and branches through an Enterprise Resource Planning ("ERP") management system
2. Consistency: GF Securities has continuously ranked as one of the nation’s top ten securities firms
3. Diversified staff: Staff of over 1700 managing the company
4. Hunger for innovation: Initiated innovative issuing methods, such as "full deposit, proportional allotment, balance refund," "free booking, limited subscription and distribution by lottery"
5. Good presence in China and Hong Kong wit approx 80 brokerage branches in China


Here are the weaknesses in the GF Securities SWOT Analysis:

1. Tarnished image due to punishment by Chinese government over firms involved in ‘backdoor’ stock listing of GF securities.
2. Depended on volatile financial market for revenue.
3. Escalating R&D costs which is turning out to be difficult to sustain as revenues taper gradually.


Following are the Opportunities in GF Securities SWOT Analysis:

1. Growth through mergers and partnerships.
2. Client base growth through introduction of more financial instruments.


The threats in the SWOT Analysis of GF Securities are as mentioned:

1. Looming sovereign debt crisis risks a cascading effect of investors pulling out.
2. Incresed competition from domestic and global players.
3. Prone to regulatory and legal changes.

GF Securities Competition


Below are the top 6 GF Securities competitors:

1.Goldman Sachs
2.Deutsche Bank
3.Guosen Securities



6.Ping An Securities

The brandguide table above concludes the GF Securities SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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