Yuanta Financial Holding SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1177

SWOT Analysis of Yuanta Financial Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yuanta Financial Holding

Parent Company

Yuanta Financial Holding


Investment Services


Banking and Financial Services

Tagline/ Slogan

We create fortune


Leader in securities-related businesses in Taiwan, and offers a full range of additional complementary services through its various subsidiaries.



Institution and individual investor

Target Group

Institution and individual investor looking for investments in financial securities in Taiwan and Asia.


Leading securities-centric business

SWOT Analysis


1. Market leader as recognized by both local and foreign investors alike
2. Distribution network of 140+ securities branches and approx 80 banking branches combined with nearly 8000 professionals
3. Has a substantial market share
4. Strong presence in China and high customer loyalty


1. Business concentrated in Asia, thus excluding the element of mitigation of risk posed due to economic downturn in a particular region
2. Volatile market adds in risk of putting pressure on maintaining consistent profit margin


1. Growing economy of Taiwan to bring in expansion prospects for the company
2.Inorganic growth through mergers, acquisitions and partnerships
3.Achieving organic growth by introducing wider variety of offerings to customer


1. Impacted by regulatory and legislative changes
2. Threat of competitors
3. As it is related to foreign investments, crisis across other corner of the world can play a spoilsport for the company



1.Chaina Merchants Bank


3.Hongyan Securities

4. Taishin Financial Holding

5. Everbright Securities

6.Citic Group

The table above concludes the Yuanta Financial Holding SWOT analysis along with its marketing and brand parameters.


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