Yuanta Financial Holding SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1644

SWOT analysis of Yuanta Financial Holding analyses the brand/company with its strengths, weaknesses, opportunities & threats. Yuanta Financial Holding is one of the leading brands in the banking & financial services sector. The table below also lists the top Yuanta Financial Holding competitors and elaborates Yuanta Financial Holding segmentation, targeting, positioning & USP.

Yuanta Financial Holding SWOT, Competitors, Marketing STP & Brand analysis Table
Yuanta Financial Holding Brand Analysis
Parent Company

Yuanta Financial Holding

Category

Investment Services

Sector

Banking & Financial Services

Tagline/ Slogan

We create fortune

USP

Leader in securities-related businesses in Taiwan, and offers a full range of additional complementary services through its various subsidiaries.

Yuanta Financial Holding STP
Segment

Institution and individual investor

Target Group

Institution and individual investor looking for investments in financial securities in Taiwan and Asia.

Positioning

Leading securities-centric business

Yuanta Financial Holding SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yuanta Financial Holding. Strengths are:

1. Market leader as recognized by both local and foreign investors alike
2. Distribution network of 140+ securities branches and approx 80 banking branches combined with nearly 8000 professionals
3. Has a substantial market share
4. Strong presence in China and high customer loyalty

Weaknesses

Here are the weaknesses in the Yuanta Financial Holding SWOT Analysis:

1. Business concentrated in Asia, thus excluding the element of mitigation of risk posed due to economic downturn in a particular region
2. Volatile market adds in risk of putting pressure on maintaining consistent profit margin

Opportunities

Following are the Opportunities in Yuanta Financial Holding SWOT Analysis:

1. Growing economy of Taiwan to bring in expansion prospects for the company
2.Inorganic growth through mergers, acquisitions and partnerships
3.Achieving organic growth by introducing wider variety of offerings to customer

Threats

The threats in the SWOT Analysis of Yuanta Financial Holding are as mentioned:

1. Impacted by regulatory and legislative changes
2. Threat of competitors
3. As it is related to foreign investments, crisis across other corner of the world can play a spoilsport for the company

Yuanta Financial Holding Competition
Competitors

Below are the top 6 Yuanta Financial Holding competitors:

1.Chaina Merchants Bank

2.Nomura

3.Hongyan Securities

4. Taishin Financial Holding

5. Everbright Securities

6.Citic Group

The brandguide table above concludes the Yuanta Financial Holding SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Yuanta Financial Holding. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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