Taishin Financial Holding SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1718

SWOT analysis of Taishin Financial Holding analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Taishin Financial Holding SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Taishin Financial Holding to benchmark its business & performance as compared to the competitors and industry. Taishin Financial Holding is one of the leading brands in the banking & financial services sector. The table below also lists the top Taishin Financial Holding competitors and elaborates Taishin Financial Holding market segmentation, target group, positioning & Unique Selling Proposition (USP).

Taishin Financial Holding SWOT, Competitors, Marketing STP & Brand analysis Table
Taishin Financial Holding Brand Analysis
Parent Company

Taishin Financial Holdings


Investment Services


Banking & Financial Services

Tagline/ Slogan

Winning customers' recognition and society's trust


Maintain consistent and steady growth together with customers through innovative, simple and excellent services.

Taishin Financial Holding STP

Institutional and individual investors, Enterprises

Target Group

Institutional, enterprises and individual investors looking for investment, banking and insurance services


Banking, investment, insurance, debt financing services

Taishin Financial Holding SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Taishin Financial Holding. Strengths are:

1. Strong credit ratings
2. Acknowledged for its service by banking industry in form of Best Service Award by Global views and Business Today
3. Strategic Alliance: Mergers with KGI Securities, Tung Hsing Securities, Taishin Bills Finance, Franklin Insurance Brokers Co. Ltd and others increase its reach
4. Has won awards like Enterprise Innovation, Retail bank etc
5. Has a good presence in Taiwan


Here are the weaknesses in the Taishin Financial Holding SWOT Analysis:

1. Market is overbanked: Nomura Holdings George Soros have cut their stakes in Taishin Financial to about 1 percent each from about 3 percent last year
2. Due to the gradual shrinkage of the domestic market scale, quite a number of foreign peers have transformed their operations or exit the domestic market
3. Fluctuating profit margin and dependence on Taiwan market only


Following are the Opportunities in Taishin Financial Holding SWOT Analysis:

1. Taiwan’s economy is poised to grow significantly this year
2. Achieving growth through partnerships, mergers and acquisitions
3. Expanding customer base by increasing financial offerings to investors


The threats in the SWOT Analysis of Taishin Financial Holding are as mentioned:

1. Can be impacted by financial and legal changes
2. Increasing competition in domestic and global scale
3. Financial crisis across Europe can have cascading effect on the company

4. Easy access to China can hurt the business as investor might deviate from investing in the firm

Taishin Financial Holding Competition

Below are the top 6 Taishin Financial Holding competitors:

1.Chaina Merchants Bank


3.Hongyan Securities

4. Yuanta Financial Holding

5. Everbright Securities

6.Citic Group

The brandguide table above concludes the Taishin Financial Holding SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Taishin Financial Holding. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: