Taishin Financial Holding SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1451

SWOT Analysis of Taishin Financial Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taishin Financial Holding

Parent Company

Taishin Financial Holdings


Investment Services


Banking & Financial Services

Tagline/ Slogan

Winning customers' recognition and society's trust


Maintain consistent and steady growth together with customers through innovative, simple and excellent services.

Taishin Financial Holding STP


Institutional and individual investors, Enterprises

Target Group

Institutional, enterprises and individual investors looking for investment, banking and insurance services


Banking, investment, insurance, debt financing services

Taishin Financial Holding SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Taishin Financial Holding :

1. Strong credit ratings
2. Acknowledged for its service by banking industry in form of Best Service Award by Global views and Business Today
3. Strategic Alliance: Mergers with KGI Securities, Tung Hsing Securities, Taishin Bills Finance, Franklin Insurance Brokers Co. Ltd and others increase its reach
4. Has won awards like Enterprise Innovation, Retail bank etc
5. Has a good presence in Taiwan


1. Market is overbanked: Nomura Holdings George Soros have cut their stakes in Taishin Financial to about 1 percent each from about 3 percent last year
2. Due to the gradual shrinkage of the domestic market scale, quite a number of foreign peers have transformed their operations or exit the domestic market
3. Fluctuating profit margin and dependence on Taiwan market only


1. Taiwan’s economy is poised to grow significantly this year
2. Achieving growth through partnerships, mergers and acquisitions
3. Expanding customer base by increasing financial offerings to investors


1. Can be impacted by financial and legal changes
2. Increasing competition in domestic and global scale
3. Financial crisis across Europe can have cascading effect on the company

4. Easy access to China can hurt the business as investor might deviate from investing in the firm

Taishin Financial Holding Competition


Below are the 6 main Taishin Financial Holding competitors :

1.Chaina Merchants Bank


3.Hongyan Securities

4. Yuanta Financial Holding

5. Everbright Securities

6.Citic Group

The brandguide table above concludes the Taishin Financial Holding SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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