Thanachart Capital SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Thanachart Capital analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Thanachart Capital SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Thanachart Capital to benchmark its business & performance as compared to the competitors and industry. Thanachart Capital is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Thanachart Capital competitors and includes Thanachart Capital target market, segmentation, positioning & Unique Selling Proposition (USP).

Thanachart Capital SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Thanachart Capital Brand Analysis
Parent Company

Thanachart Group


Investment Services


Banking & Financial Services

Tagline/ Slogan

Initiate Plus Always


Management processes that are transparent and on a par with international standards

Thanachart Capital STP
Thanachart Capital Segmentation

Institutional and individual investors; enterprise

Thanachart Capital Target Market

Individuals/institutions looking for insurance or investment in security products, enterprises looking to raise capital

Thanachart Capital Positioning

Insurance, securities brokerage, proprietary trading, securities underwriting, investment advisory, mutual and private fund management, custodian services for private funds, financial and investment advisory, asset management, futures & derivatives, securities borrowing & lending, venture capital management services

Thanachart Capital SWOT Analysis
Thanachart Capital Strengths

Below are the Strengths in the SWOT Analysis of Thanachart Capital:

1. Fostering partnerships: Scotiabank now holds a substantial share of TBANK, the main subsidiary of TCAP
2. Growing company: 650 branches with 16,000 staff
3.Strong financials, solid capital adequacy ratio
4. Good outlook trading perceived amongst customers and media
5. Good CSR initiatives in building customer and social relations

Thanachart Capital Weaknesses

Here are the weaknesses in the Thanachart Capital SWOT Analysis:

1. Dependent on volatile market to manage the high R&D cost against unpredictable revenues
2. Business concentrated mainly across Thailand

Thanachart Capital Opportunities

Following are the Opportunities in Thanachart Capital SWOT Analysis:

1. Organic growth through diversifying the offerings.
2. Inorganic growth through partnerships, mergers and acquisitions.

Thanachart Capital Threats

The threats in the SWOT Analysis of Thanachart Capital are as mentioned:

1. Prone to government and legal interventions.
2. Increasing competition from global and domestic players.
3. Looming European sovereign debt crisis.

Thanachart Capital Competition

Below are the top 6 Thanachart Capital competitors:

1. Siam Commercial Bank
2. Krung Thai Bank
3. Kasikorn Bank

4. TMB Bank

5. Bangkok Bank

6. Bank of Ayudhya

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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