Thanachart Capital SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Thanachart Capital, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Thanachart Capital to benchmark its business & performance as compared to the competitors, and make strategic improvements. Thanachart Capital is one of the leading brands in the banking & financial services sector.
The article below lists the Thanachart Capital SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Thanachart Capital SWOT Analysis:
In this article:
For Thanachart Capital, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Thanachart Capital looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Thanachart Capital :
1. Fostering partnerships: Scotiabank now holds a substantial share of TBANK, the main subsidiary of TCAP
2. Growing company: 650 branches with 16,000 staff
3.Strong financials, solid capital adequacy ratio
4. Good outlook trading perceived amongst customers and media
5. Good CSR initiatives in building customer and social relations
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Thanachart Capital SWOT Analysis:
1. Dependent on volatile market to manage the high R&D cost against unpredictable revenues
2. Business concentrated mainly across Thailand
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Thanachart Capital SWOT Analysis:
1. Organic growth through diversifying the offerings.
2. Inorganic growth through partnerships, mergers and acquisitions.
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Thanachart Capital are as mentioned:
1. Prone to government and legal interventions.
2. Increasing competition from global and domestic players.
3. Looming European sovereign debt crisis.
There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Thanachart Capital:
1. Siam Commercial Bank
2. Krung Thai Bank
3. Kasikorn Bank
4. TMB Bank
5. Bangkok Bank
6. Bank of Ayudhya
Hence this concludes the Thanachart Capital SWOT analysis.
Continue reading more about the brand/company.
|Thanachart Capital Overview|
Initiate Plus Always
Management processes that are transparent and on a par with international standards
|Thanachart Capital STP|
Institutional and individual investors; enterprise
Individuals/institutions looking for insurance or investment in security products, enterprises looking to raise capital
Insurance, securities brokerage, proprietary trading, securities underwriting, investment advisory, mutual and private fund management, custodian services for private funds, financial and investment advisory, asset management, futures & derivatives, securities borrowing & lending, venture capital management services
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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