Thanachart Capital SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Thanachart Group

Investment Services

Banking & Financial Services

Initiate Plus Always

Management processes that are transparent and on a par with international standards

Institutional and individual investors; enterprise

Individuals/institutions looking for insurance or investment in security products, enterprises looking to raise capital

Insurance, securities brokerage, proprietary trading, securities underwriting, investment advisory, mutual and private fund management, custodian services for private funds, financial and investment advisory, asset management, futures & derivatives, securities borrowing & lending, venture capital management services

Below are the Strengths in the SWOT Analysis of Thanachart Capital:

1. Fostering partnerships: Scotiabank now holds a substantial share of TBANK, the main subsidiary of TCAP
2. Growing company: 650 branches with 16,000 staff
3.Strong financials, solid capital adequacy ratio
4. Good outlook trading perceived amongst customers and media
5. Good CSR initiatives in building customer and social relations

Here are the weaknesses in the Thanachart Capital SWOT Analysis:

1. Dependent on volatile market to manage the high R&D cost against unpredictable revenues
2. Business concentrated mainly across Thailand

Following are the Opportunities in Thanachart Capital SWOT Analysis:

1. Organic growth through diversifying the offerings.
2. Inorganic growth through partnerships, mergers and acquisitions.

The threats in the SWOT Analysis of Thanachart Capital are as mentioned:

1. Prone to government and legal interventions.
2. Increasing competition from global and domestic players.
3. Looming European sovereign debt crisis.

Below are the top 6 Thanachart Capital competitors:

1. Siam Commercial Bank
2. Krung Thai Bank
3. Kasikorn Bank

4. TMB Bank

5. Bangkok Bank

6. Bank of Ayudhya