Thanachart Capital SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2467

SWOT Analysis of Thanachart Capital with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Thanachart Capital

Parent Company

Thanachart Group


Investment Services


Banking and Financial Services

Tagline/ Slogan

Initiate Plus Always


Management processes that are transparent and on a par with international standards



Institutional and individual investors; enterprise

Target Group

Individuals/institutions looking for insurance or investment in security products, enterprises looking to raise capital


Insurance, securities brokerage, proprietary trading, securities underwriting, investment advisory, mutual and private fund management, custodian services for private funds, financial and investment advisory, asset management, futures & derivatives, securities borrowing & lending, venture capital management services

SWOT Analysis


1. Fostering partnerships: Scotiabank now holds a substantial share of TBANK, the main subsidiary of TCAP
2. Growing company: 650 branches with 16,000 staff
3.Strong financials, solid capital adequacy ratio
4. Good outlook trading perceived amongst customers and media
5. Good CSR initiatives in building customer and social relations


1. Dependent on volatile market to manage the high R&D cost against unpredictable revenues
2. Business concentrated mainly across Thailand


1. Organic growth through diversifying the offerings.
2. Inorganic growth through partnerships, mergers and acquisitions.


1. Prone to government and legal interventions.
2. Increasing competition from global and domestic players.
3. Looming European sovereign debt crisis.



1. Siam Commercial Bank
2. Krung Thai Bank
3. Kasikorn Bank

4. TMB Bank

5. Bangkok Bank

6. Bank of Ayudhya

The table above concludes the Thanachart Capital SWOT analysis along with its marketing and brand parameters.


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