Thanachart Capital SWOT Analysis, Competitors & USP

SWOT analysis of Thanachart Capital analyses the brand by its strengths, weaknesses, opportunities & threats. In Thanachart Capital SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Thanachart Capital to benchmark its business & performance as compared to the competitors. Thanachart Capital is one of the leading brands in the banking & financial services sector.

The article below lists the Thanachart Capital SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Thanachart Capital SWOT Analysis:

SWOT Analysis of Thanachart Capital

For Thanachart Capital, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Thanachart Capital Strengths

The strengths of Thanachart Capital looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Thanachart Capital :

1. Fostering partnerships: Scotiabank now holds a substantial share of TBANK, the main subsidiary of TCAP
2. Growing company: 650 branches with 16,000 staff
3.Strong financials, solid capital adequacy ratio
4. Good outlook trading perceived amongst customers and media
5. Good CSR initiatives in building customer and social relations

Thanachart Capital Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Thanachart Capital SWOT Analysis:

1. Dependent on volatile market to manage the high R&D cost against unpredictable revenues
2. Business concentrated mainly across Thailand

Thanachart Capital Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Thanachart Capital SWOT Analysis:

1. Organic growth through diversifying the offerings.
2. Inorganic growth through partnerships, mergers and acquisitions.

Thanachart Capital Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Thanachart Capital are as mentioned:

1. Prone to government and legal interventions.
2. Increasing competition from global and domestic players.
3. Looming European sovereign debt crisis.

Thanachart Capital Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Thanachart Capital:

1. Siam Commercial Bank
2. Krung Thai Bank
3. Kasikorn Bank

4. TMB Bank

5. Bangkok Bank

6. Bank of Ayudhya

Hence this concludes the Thanachart Capital SWOT analysis.

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About Thanachart Capital

Thanachart Capital Overview
Parent Company	Thanachart Group
Category	Investment Services
Sector	Banking & Financial Services
Tagline/ Slogan	Initiate Plus Always
USP	Management processes that are transparent and on a par with international standards
Thanachart Capital STP
Segmentation	Institutional and individual investors; enterprise
Target Market	Individuals/institutions looking for insurance or investment in security products, enterprises looking to raise capital
Positioning	Insurance, securities brokerage, proprietary trading, securities underwriting, investment advisory, mutual and private fund management, custodian services for private funds, financial and investment advisory, asset management, futures & derivatives, securities borrowing & lending, venture capital management services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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