W&W Wuestenrot & Wuerttembergische SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1184

SWOT Analysis of W&W Wuestenrot & Wuerttembergische with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

W&W Wuestenrot & Wuerttembergische AG

Parent Company

Wüstenrot Holding AG


Investment Services


Banking and Financial Services

Tagline/ Slogan

The provision-specialist


A product of two reputed brands



Institution and individual investors

Target Group

Institution and individual investors looking for insurance and investment


Insurance, Life & annuity, pension scheme for third party provider

SWOT Analysis


1. Growing organization: A strong staff of over ten thousand employees.
2. Robust operations:  Over six million customers served by 6000 sales force.
3. Inorganic growth: Acquisition of Vereinsbank Victoria Bauspar AG and Allianz Dresdner Bauspar AG
4. Brand reputation: Over 180 years of tradition of two strong brands
5. W & W Group hat over six million customers


1. Business concentrated at Europe.
2. Dependent on volatile financial market, where R&D cost is high and profit margin is unpredictable.


1. Expansion through mergers and partnerships.
2. Introducing wide range of financial instruments which would attract customers; and hence mitigate risk through organic diversification.


1. Looming European debt crisis.
2.Increasing competition from domestic and global players.
3.Prone to government and legal interventions.



1.Investor AB
2.L E Lundbergforetagen AB
3.Ledstiernan AB

4.Ratos AB

5.Investment AB Kinnevik

6.Novestra AB

The table above concludes the W&W Wuestenrot & Wuerttembergische SWOT analysis along with its marketing and brand parameters.


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