Interactive Brokers Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1871

SWOT Analysis of Interactive Brokers Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Interactive Brokers Group

Parent Company

Interactive Brokers Group


Investment Services


Banking and Financial Services

Tagline/ Slogan

The Professional’s Gateway to the World’s Markets


The least expensive trading venue for investors and has held the ranking as the lowest cost broker for five straight years.



Institutional and individual investors; enterprise

Target Group

Institutional and individual investors; enterprise looking for low cost financial services


Pioneer in low cost financial services

SWOT Analysis


1. Geographic diversity: The parent company, Interactive Brokers Group, maintains offices in the US, Switzerland, Canada, UK, Australia, Hungary, Russia, India, China and Estonia
2. Strong backing: Regulated by the US Securities and Exchange Commission and the regulatory policies of all other exchanges on which it trades.
3. Robust Revenue model and strong financial position
4. 140,000 customer accounts means high customer base

5. Leveraging Information and Communication Technology to improve product offerings to customers


1. Low income model makes it susceptible to sustain profits during economic crisis.
2. Dependent on volatile market
3. Constrained to a specific set of customer. May limit growth and not reach the whole fraternity of investors


1. Growth through partnerships and investment across the globe
2. Expansion of business by introducing more offerings


1. Highly impacted by regulatory and legislative changes
2. Intensifying competition



1.State Street Global
2.Fidelity Investments
3.Goldman Sachs

4.Franklin Templeton

5. Raymond James Financial

6.JP Morgan security

7. Wells Fargo Advisors

8. BlackRock

The table above concludes the Interactive Brokers Group SWOT analysis along with its marketing and brand parameters.


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