Bank Danamon SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3578

SWOT analysis of Bank Danamon analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank Danamon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank Danamon to benchmark its business & performance as compared to the competitors and industry. Bank Danamon is one of the leading brands in the banking & financial services sector. The table below also lists the top Bank Danamon competitors and elaborates Bank Danamon market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bank Danamon SWOT, Competitors, Marketing STP & Brand analysis Table
Bank Danamon Brand Analysis
Parent Company

Bank Danamon Indonesia Tbk




Banking & Financial Services

Tagline/ Slogan

Believe in your faith


Customer-oriented organization, which serves all segments, offering a unique value for each segment, based on sales and service excellence, backed by world-class technology

Bank Danamon STP

People who are looking for private banking services

Target Group

Individuals and Corporates


Customer-centered organization that serves all segments, offering a unique value for each segment; based sales and service excellence, backed by world-class technology.

Bank Danamon SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bank Danamon. Strengths are:

1. One of the largest service network in Indonesia, covering about 2,500 branches, 800 ATMs, internet and mobile banking service and call center
2. Juara II, Best Local Cash Management Bank
3. Juara III, Best Single-Bank Electronic Trading Platform
4. The Best of Indonesia Service to Care Champion for Conventional Banking.

5. Bank Danamon is the sole licensee of Manchester United Card issuance in Indonesia

6. Strong domestic market presence

7. Sound Capital base

8. Bank Danamon, Indonesia's one of the largest non-government bank, has been recognized for their superb customer service.

9. One Indonesia's top bank by assets.


Here are the weaknesses in the Bank Danamon SWOT Analysis:

1. Over dependence on the Indonesia market and lesser global tie-ups
2. Lower perceived brand value as compared to BRI, BCA, BNI etc.
3. Less stable credit rating compared to BRI,BCA, BNI.


Following are the Opportunities in Bank Danamon SWOT Analysis:

1. Growth in automobile sales
2. Growth prospects in Indonesian Takaful market
3. Islamic banking operations in Indonesia
4. Tie-up with international banks for global penetration


The threats in the SWOT Analysis of Bank Danamon are as mentioned:

1. Rising uncertainties in domestic economy (i.e. fuel price hike and inflation) amidst global economic slowdown may put pressures on the

economic growth.
2. Euro Zone Crisis and economic instability
3. Natural Calamities like earthquakes and Tsunami

Bank Danamon Competition

Below are the top 3 Bank Danamon competitors:

1. PT Bank Central Asia Tbk
2. PT Bank Mandiri (Persero) Tbk
3. PT Bank ANZ Indonesia

The brandguide table above concludes the Bank Danamon SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank Danamon. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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