Bank Danamon SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2556

SWOT Analysis of Bank Danamon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank Danamon

Parent Company

Bank Danamon Indonesia Tbk




Banking and Financial Services

Tagline/ Slogan

Believe in your faith


Customer-oriented organization, which serves all segments, offering a unique value for each segment, based on sales and service excellence, backed by world-class technology



People who are looking for private banking services

Target Group

Individuals and Corporates


Customer-centered organization that serves all segments, offering a unique value for each segment; based sales and service excellence, backed by world-class technology.

SWOT Analysis


1. One of the largest service network in Indonesia, covering about 2,500 branches, 800 ATMs, internet and mobile banking service and call center
2. Juara II, Best Local Cash Management Bank
3. Juara III, Best Single-Bank Electronic Trading Platform
4. The Best of Indonesia Service to Care Champion for Conventional Banking.

5. Bank Danamon is the sole licensee of Manchester United Card issuance in Indonesia

6. Strong domestic market presence

7. Sound Capital base

8. Bank Danamon, Indonesia's one of the largest non-government bank, has been recognized for their superb customer service.

9. One Indonesia's top bank by assets.


1. Over dependence on the Indonesia market and lesser global tie-ups
2. Lower perceived brand value as compared to BRI, BCA, BNI etc.
3. Less stable credit rating compared to BRI,BCA, BNI.


1. Growth in automobile sales
2. Growth prospects in Indonesian Takaful market
3. Islamic banking operations in Indonesia
4. Tie-up with international banks for global penetration


1. Rising uncertainties in domestic economy (i.e. fuel price hike and inflation) amidst global economic slowdown may put pressures on the

economic growth.
2. Euro Zone Crisis and economic instability
3. Natural Calamities like earthquakes and Tsunami



1. PT Bank Central Asia Tbk
2. PT Bank Mandiri (Persero) Tbk
3. PT Bank ANZ Indonesia

The table above concludes the Bank Danamon SWOT analysis along with its marketing and brand parameters.


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