Bank Danamon SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3405

SWOT analysis of Bank Danamon analyses the brand/company with its strengths, weaknesses, opportunities & threats. Bank Danamon is one of the leading brands in the banking & financial services sector. The table below also lists the top Bank Danamon competitors and elaborates Bank Danamon segmentation, targeting, positioning & USP.

Bank Danamon SWOT, Competitors, Marketing STP & Brand analysis Table
Bank Danamon Brand Analysis
Parent Company

Bank Danamon Indonesia Tbk

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Believe in your faith

USP

Customer-oriented organization, which serves all segments, offering a unique value for each segment, based on sales and service excellence, backed by world-class technology

Bank Danamon STP
Segment

People who are looking for private banking services

Target Group

Individuals and Corporates

Positioning

Customer-centered organization that serves all segments, offering a unique value for each segment; based sales and service excellence, backed by world-class technology.

Bank Danamon SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bank Danamon. Strengths are:

1. One of the largest service network in Indonesia, covering about 2,500 branches, 800 ATMs, internet and mobile banking service and call center
2. Juara II, Best Local Cash Management Bank
3. Juara III, Best Single-Bank Electronic Trading Platform
4. The Best of Indonesia Service to Care Champion for Conventional Banking.

5. Bank Danamon is the sole licensee of Manchester United Card issuance in Indonesia

6. Strong domestic market presence

7. Sound Capital base

8. Bank Danamon, Indonesia's one of the largest non-government bank, has been recognized for their superb customer service.

9. One Indonesia's top bank by assets.

Weaknesses

Here are the weaknesses in the Bank Danamon SWOT Analysis:

1. Over dependence on the Indonesia market and lesser global tie-ups
2. Lower perceived brand value as compared to BRI, BCA, BNI etc.
3. Less stable credit rating compared to BRI,BCA, BNI.

Opportunities

Following are the Opportunities in Bank Danamon SWOT Analysis:

1. Growth in automobile sales
2. Growth prospects in Indonesian Takaful market
3. Islamic banking operations in Indonesia
4. Tie-up with international banks for global penetration

Threats

The threats in the SWOT Analysis of Bank Danamon are as mentioned:

1. Rising uncertainties in domestic economy (i.e. fuel price hike and inflation) amidst global economic slowdown may put pressures on the

economic growth.
2. Euro Zone Crisis and economic instability
3. Natural Calamities like earthquakes and Tsunami

Bank Danamon Competition
Competitors

Below are the top 3 Bank Danamon competitors:

1. PT Bank Central Asia Tbk
2. PT Bank Mandiri (Persero) Tbk
3. PT Bank ANZ Indonesia

The brandguide table above concludes the Bank Danamon SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank Danamon. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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