Bank Danamon SWOT Analysis, Competitors & USP

Bank Danamon Indonesia Tbk

Banking

Banking & Financial Services

Believe in your faith

Customer-oriented organization, which serves all segments, offering a unique value for each segment, based on sales and service excellence, backed by world-class technology

People who are looking for private banking services

Individuals and Corporates

Customer-centered organization that serves all segments, offering a unique value for each segment; based sales and service excellence, backed by world-class technology.

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bank Danamon. Strengths are:

1. One of the largest service network in Indonesia, covering about 2,500 branches, 800 ATMs, internet and mobile banking service and call center
2. Juara II, Best Local Cash Management Bank
3. Juara III, Best Single-Bank Electronic Trading Platform
4. The Best of Indonesia Service to Care Champion for Conventional Banking.

5. Bank Danamon is the sole licensee of Manchester United Card issuance in Indonesia

6. Strong domestic market presence

7. Sound Capital base

8. Bank Danamon, Indonesia's one of the largest non-government bank, has been recognized for their superb customer service.

9. One Indonesia's top bank by assets.

Here are the weaknesses in the Bank Danamon SWOT Analysis:

1. Over dependence on the Indonesia market and lesser global tie-ups
2. Lower perceived brand value as compared to BRI, BCA, BNI etc.
3. Less stable credit rating compared to BRI,BCA, BNI.

Following are the Opportunities in Bank Danamon SWOT Analysis:

1. Growth in automobile sales
2. Growth prospects in Indonesian Takaful market
3. Islamic banking operations in Indonesia
4. Tie-up with international banks for global penetration

The threats in the SWOT Analysis of Bank Danamon are as mentioned:

1. Rising uncertainties in domestic economy (i.e. fuel price hike and inflation) amidst global economic slowdown may put pressures on the

economic growth.
2. Euro Zone Crisis and economic instability
3. Natural Calamities like earthquakes and Tsunami

Below are the top 3 Bank Danamon competitors:

1. PT Bank Central Asia Tbk
2. PT Bank Mandiri (Persero) Tbk
3. PT Bank ANZ Indonesia