Bank of Kyoto SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1090
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SWOT Analysis of Bank of Kyoto with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Kyoto

Parent Company

Bank of Kyoto Ltd

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

Happy to see you smile

USP

A Comprehensive Regional Bank — A Convenient Bank

STP

Segment

People looking for Banking and operation and leasing of real estate like services.

Target Group

Private and commercial customers.

Positioning

To nurture the competitive edge necessary to secure a leading position across all of our operations and regions while at the same time maintaining our standing as a comprehensive and convenient regional bank.

SWOT Analysis

Strengths

1. Bank of Kyoto is a regional bank that serves the city of Kyoto and the neighboring prefectures through more than 145 offices
2. It is Kyoto Prefecture’s largest retail bank
3. The Bank has expanded its network of branches in the Kinki region (Kyoto, Shiga, Osaka, Nara and Hyogo prefectures) to spur business growth

4. The Bank’s business is deeply rooted in the community in five

prefectures: Kyoto, where the headquarters are located, as well as the

neighboring Shiga, Osaka, Nara, and Hyogo Prefectures

5. Strong workforce of approx 3500 employees

6. One of the top Japanese banks among regional banks by total assets

Weaknesses

1. It is a regional bank and has less penetration then some other commercial banks
2. Lack of international exposure and experience
3. Limited advertising and branding compared to other leading global banks

Opportunities

1. Community focused financing
2. Increase Asia Pacific footprint
3. Reduce the balance of impaired loans and trust costs

Threats

1. A massive earthquake devastated the nation’s northeastern coastline and damaged the Fukushima Dai-ichi nuclear plant.

2. Due to the increase in oil and gas imports after the nuclear crisis in Japan, the trade deficit has gone up
3. Nation’s falling birthrate and rapidly aging society has resulted in a declining population.

Competition

Competitors

1. Mitsubishi UFJ Financial Group, Inc.
2. Mizuho Financial Group, Inc.
3. Resona Holdings, Inc.


The table above concludes the Bank of Kyoto SWOT analysis along with its marketing and brand parameters.

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