Bank of Moscow SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1667

SWOT Analysis of Bank of Moscow with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Moscow

Parent Company

VTB Group




Banking & Financial Services

Tagline/ Slogan

The Bank of Moscow is with you


Bank of Moscow is a universal, full-service innovative bank.

Bank of Moscow STP


For all the banking needs of the people of Moscow and surrounding areas

Target Group

Individuals and Corporates


Bank’s primary goal is support of the social and economic development of our customers.

Bank of Moscow SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bank of Moscow :

1. It is one of the leading commercial banks in the Russian Federation (top-5) in terms of assets and capital
2. The Bank’s key shareholder is the VTB Group, which means strong brand
3. It gives services to over 100,000 corporate clients and over 9 million private customers
4. Its corporate customers are major enterprises of various sectors of economy and SMEs.

5. With over 300 offices spread across Russia

6. The Bank has 4 foreign subsidiary banks and also has a representative office in Germany.

7. The Bank has issued 18 million+ plastic cards and operates a wide network of its own cash terminals (1.9 thousand terminals)


1. Proven wrongdoing done by Previous top management affected brand name
2. Four lawsuits filed by the bank against wineries affected image
3. Limited in Russia means dependent on Russian economy and lacks geographic penetration globally


1. They have a good network in Moscow and they could acquire some banks in the Baltic region or Asia Pacific region to increase their portfolio of customers.
2. Islamic finance in Gulf nations.
3. Aggressive lending to the SMEs to earn high interest income.


1. Penetration of big international banks in Russia
2. Expansion of the state share is obstructing the growth of private banks.
3. Possibility of mass abandoning of the bank as a bank by the public due to controversies related to wrongdoing by the bank and bailout by the government.

Bank of Moscow Competition


Below are the 3 main Bank of Moscow competitors :

1.  Morgan Stanley
2. JP Morgan
3. Renaissance Capital

The brandguide table above concludes the Bank of Moscow SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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