Iyo Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1061

SWOT Analysis of Iyo Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Iyo Bank

Parent Company

Iyo Bank Ltd Group




Banking & Financial Services

Tagline/ Slogan

Challenge & Smile


The bank provides an Advanced and high-quality, comprehensive financial information service

Iyo Bank STP


People looking for banking services and leasing services.

Target Group

Individuals and Businesses.


We are at the origin of the action itself, tireless spirit of gratitude to our customers strive to self-innovation, with joy and sense of purpose, and act strongly.

Iyo Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Iyo Bank :

1. It has a business network of 150 branches in 11 prefectures around the Seto Inland Sea. It also has branches in Tokyo and Aichi.

2. Has a stable rating outlook.
3. It is the only bank that has branches in all the major business centers of Seto region.
4. It covers a total of 13 prefectures in Japan, largest by any regional bank in Japan.

5. Employee base of 3000 people


1. Has only one foreign branch and limited global reach
2. Has a small employee base as compared to some other banks like Bank of Kyoto etc
3. The perceived brand value is very less in Japan as compared to bank etc
4. The brand is rated lower in credit rating than other Japanese brands


1. Establish a solid business base that enables to provide higher value-added services
2. Provide consultancy services to SMEs
3. Increase community based lending

4. Construct an efficient management structure that is highly adaptable to change

5. Provide loans for startups


1. Increased trade deficit
2. Frequent earthquakes in the northeastern coastline of Japan
3. Disruption of supply chains due to the massive earthquake in the northeastern coastline of Japan.

Iyo Bank Competition


Below are the 6 main Iyo Bank competitors :

1. Aozora Bank

2. Joyo Bank

3. Miyazaki Bank

4. Japanese Post Bank

5. Eighteenth Bank Ltd

6. The Hokuetsu Bank, Ltd

The brandguide table above concludes the Iyo Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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