Zions Bancorp SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1615

SWOT Analysis of Zions Bancorp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zions Bancorp

Parent Company

Zions Bancorporation




Banking and Financial Services

Tagline/ Slogan

A collection of Great banks


Community bank feel – local marketing and branding.



People who are looking to fulfill their Commercial, Industrial, Commercial Real Estate and other financial needs.

Target Group

Consumers and Businesses.


Nation’s leading small business lenders, providing financing to a customer segment that is critically important in creating new jobs.

SWOT Analysis


1. They have a strength of 11,000 full-time equivalent employees
2. The company has good assets and strong financial position
3. The bank is one of the 40 largest banking companies in the US
4. Zions Bancorporation has more than 500 full-service banking offices in ten Western and Southwestern states namely Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oregon, Texas, Utah and Washington

5. It has a superior lending capacity relative to community banks

6. It is the leading SBA  and small business lender

7. Greenwich Excellence Awards in Small Business and Middle Market Banking


1. Presence can be be seen only in the Western and Southwestern states of the US. So low reach compared to other Big players
2.  Competitive loan pricing environment  and  continued  shrinking of the  portfolio of higher-priced though higher-risk  construction

and land development loans
3. Limited global tie-ups and dependence on US economy only


1. Should increase their lending to retail sector like Small and Medium enterprises as they offer good income
2. They can increase their presence in other states of USA and even they can setup international offices in booming countries like South Africa, Brazil, India, Indonesia, Singapore, Hong Kong
3. They can set up Islamic finance subsidiary of the bank in Gulf nations as Islamic finance has a great potential and Gulf countries have the highest number of HNIs


1. Risks posed by financial instability in Europe
2. Enormous backlash against the banking industry
3. Continuing high levels of unemployment and underemployment

4. Home prices that have in many cases fallen below corresponding amounts owed on mortgages

5. Soaring public debt levels in the United States



1. J.P. Morgan
2. Wells Fargo
3. Bank of America

4. Harris Bank

The table above concludes the Zions Bancorp SWOT analysis along with its marketing and brand parameters.


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