Zions Bancorp SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2436

SWOT analysis of Zions Bancorp analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Zions Bancorp SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Zions Bancorp to benchmark its business & performance as compared to the competitors and industry. Zions Bancorp is one of the leading brands in the banking & financial services sector. The table below also lists the top Zions Bancorp competitors and elaborates Zions Bancorp market segmentation, target group, positioning & Unique Selling Proposition (USP).

Zions Bancorp SWOT, Competitors, Marketing STP & Brand analysis Table
Zions Bancorp Brand Analysis
Parent Company

Zions Bancorporation




Banking & Financial Services

Tagline/ Slogan

A collection of Great banks


Community bank feel – local marketing and branding.

Zions Bancorp STP

People who are looking to fulfill their Commercial, Industrial, Commercial Real Estate and other financial needs.

Target Group

Consumers and Businesses.


Nation’s leading small business lenders, providing financing to a customer segment that is critically important in creating new jobs.

Zions Bancorp SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Zions Bancorp. Strengths are:

1. They have a strength of 11,000 full-time equivalent employees
2. The company has good assets and strong financial position
3. The bank is one of the 40 largest banking companies in the US
4. Zions Bancorporation has more than 500 full-service banking offices in ten Western and Southwestern states namely Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oregon, Texas, Utah and Washington

5. It has a superior lending capacity relative to community banks

6. It is the leading SBA  and small business lender

7. Greenwich Excellence Awards in Small Business and Middle Market Banking


Here are the weaknesses in the Zions Bancorp SWOT Analysis:

1. Presence can be be seen only in the Western and Southwestern states of the US. So low reach compared to other Big players
2.  Competitive loan pricing environment  and  continued  shrinking of the  portfolio of higher-priced though higher-risk  construction

and land development loans
3. Limited global tie-ups and dependence on US economy only


Following are the Opportunities in Zions Bancorp SWOT Analysis:

1. Should increase their lending to retail sector like Small and Medium enterprises as they offer good income
2. They can increase their presence in other states of USA and even they can setup international offices in booming countries like South Africa, Brazil, India, Indonesia, Singapore, Hong Kong
3. They can set up Islamic finance subsidiary of the bank in Gulf nations as Islamic finance has a great potential and Gulf countries have the highest number of HNIs


The threats in the SWOT Analysis of Zions Bancorp are as mentioned:

1. Risks posed by financial instability in Europe
2. Enormous backlash against the banking industry
3. Continuing high levels of unemployment and underemployment

4. Home prices that have in many cases fallen below corresponding amounts owed on mortgages

5. Soaring public debt levels in the United States

Zions Bancorp Competition

Below are the top 4 Zions Bancorp competitors:

1. J.P. Morgan
2. Wells Fargo
3. Bank of America

4. Harris Bank

The brandguide table above concludes the Zions Bancorp SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Zions Bancorp. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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