SEB Skand Enskilda Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of SEB Skand Enskilda Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SEB Skand Enskilda Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SEB Skand Enskilda Bank to benchmark its business & performance as compared to the competitors and industry. SEB Skand Enskilda Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top SEB Skand Enskilda Bank competitors and includes SEB Skand Enskilda Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

SEB Skand Enskilda Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SEB Skand Enskilda Bank Brand Analysis
Parent Company

Skandinaviska Enskilda Banken AB

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Rewarding relationships

USP

Bank providing quality advice and financial resources with long term thinking in the Nordic and Baltic countries.

SEB Skand Enskilda Bank STP
SEB Skand Enskilda Bank Segmentation

 Institutions and individual clients

SEB Skand Enskilda Bank Target Market

Corporate, medium , small and private individual clients in need of financial resources

SEB Skand Enskilda Bank Positioning

Bank committed to deliver customer value by offering varied financial services

SEB Skand Enskilda Bank SWOT Analysis
SEB Skand Enskilda Bank Strengths

Below are the Strengths in the SWOT Analysis of SEB Skand Enskilda Bank:

1. Largest bank in Sweden in terms of number of branches and customer base
2. In terms of unit - linked insurance, SEB is number one
3. Dividend yield is high when compared to industry and sector score
4. Strong presence in Nordic and Baltic nations

5. SEB was voted the most customer-friendly company in the Estonian financial sector
6. Has approximately 20,000 strong workforce
7. The bank is present in 20 countries

SEB Skand Enskilda Bank Weaknesses

Here are the weaknesses in the SEB Skand Enskilda Bank SWOT Analysis:

1. High dependence on wholesale funding is a major weakness
2.Not much presence in countries outside Nordic and Baltic regions

SEB Skand Enskilda Bank Opportunities

Following are the Opportunities in SEB Skand Enskilda Bank SWOT Analysis:

1. High opportunity to grow in the areas of asset management
2.Can go for acquisitions to expand into other European countries
3. Mergers and acquisitions to strengthen brand position

SEB Skand Enskilda Bank Threats

The threats in the SWOT Analysis of SEB Skand Enskilda Bank are as mentioned:

1. Decreasing investments in Euro zone affecting the bank
2.Unstability in Euro zone affecting the bank
3. Competition from international banks penetrating the market

SEB Skand Enskilda Bank Competition
Competitors

Below are the top 4 SEB Skand Enskilda Bank competitors:

1. Sydbank
2. Nordea Bank Danmark
3.Swedbank

4. Svenska Handelsbanken AB


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SEB Skand Enskilda Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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