SEB Skand Enskilda Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Skandinaviska Enskilda Banken AB

Banking

Banking & Financial Services

Rewarding relationships

Bank providing quality advice and financial resources with long term thinking in the Nordic and Baltic countries.

 Institutions and individual clients

Corporate, medium , small and private individual clients in need of financial resources

Bank committed to deliver customer value by offering varied financial services

Below are the Strengths in the SWOT Analysis of SEB Skand Enskilda Bank:

1. Largest bank in Sweden in terms of number of branches and customer base
2. In terms of unit - linked insurance, SEB is number one
3. Dividend yield is high when compared to industry and sector score
4. Strong presence in Nordic and Baltic nations

5. SEB was voted the most customer-friendly company in the Estonian financial sector
6. Has approximately 20,000 strong workforce
7. The bank is present in 20 countries

Here are the weaknesses in the SEB Skand Enskilda Bank SWOT Analysis:

1. High dependence on wholesale funding is a major weakness
2.Not much presence in countries outside Nordic and Baltic regions

Following are the Opportunities in SEB Skand Enskilda Bank SWOT Analysis:

1. High opportunity to grow in the areas of asset management
2.Can go for acquisitions to expand into other European countries
3. Mergers and acquisitions to strengthen brand position

The threats in the SWOT Analysis of SEB Skand Enskilda Bank are as mentioned:

1. Decreasing investments in Euro zone affecting the bank
2.Unstability in Euro zone affecting the bank
3. Competition from international banks penetrating the market

Below are the top 4 SEB Skand Enskilda Bank competitors:

1. Sydbank
2. Nordea Bank Danmark
3.Swedbank

4. Svenska Handelsbanken AB