SEB Skand Enskilda Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of SEB Skand Enskilda Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In SEB Skand Enskilda Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SEB Skand Enskilda Bank to benchmark its business & performance as compared to the competitors. SEB Skand Enskilda Bank is one of the leading brands in the banking & financial services sector.

The article below lists the SEB Skand Enskilda Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the SEB Skand Enskilda Bank SWOT Analysis:

SWOT Analysis of SEB Skand Enskilda Bank

For SEB Skand Enskilda Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

SEB Skand Enskilda Bank Strengths

The strengths of SEB Skand Enskilda Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of SEB Skand Enskilda Bank :

1. Largest bank in Sweden in terms of number of branches and customer base
2. In terms of unit - linked insurance, SEB is number one
3. Dividend yield is high when compared to industry and sector score
4. Strong presence in Nordic and Baltic nations

5. SEB was voted the most customer-friendly company in the Estonian financial sector
6. Has approximately 20,000 strong workforce
7. The bank is present in 20 countries

SEB Skand Enskilda Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the SEB Skand Enskilda Bank SWOT Analysis:

1. High dependence on wholesale funding is a major weakness
2.Not much presence in countries outside Nordic and Baltic regions


SEB Skand Enskilda Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in SEB Skand Enskilda Bank SWOT Analysis:

1. High opportunity to grow in the areas of asset management
2.Can go for acquisitions to expand into other European countries
3. Mergers and acquisitions to strengthen brand position

SEB Skand Enskilda Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of SEB Skand Enskilda Bank are as mentioned:

1. Decreasing investments in Euro zone affecting the bank
2.Unstability in Euro zone affecting the bank
3. Competition from international banks penetrating the market


SEB Skand Enskilda Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of SEB Skand Enskilda Bank:

1. Sydbank
2. Nordea Bank Danmark
3.Swedbank

4. Svenska Handelsbanken AB

Hence this concludes the SEB Skand Enskilda Bank SWOT analysis.

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About SEB Skand Enskilda Bank

SEB Skand Enskilda Bank Overview
Parent Company

Skandinaviska Enskilda Banken AB

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Rewarding relationships

USP

Bank providing quality advice and financial resources with long term thinking in the Nordic and Baltic countries.

SEB Skand Enskilda Bank STP
Segmentation

 Institutions and individual clients

Target Market

Corporate, medium , small and private individual clients in need of financial resources

Positioning

Bank committed to deliver customer value by offering varied financial services


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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