Svenska Handelsbanken SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Svenska Handelsbanken analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Svenska Handelsbanken SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Svenska Handelsbanken to benchmark its business & performance as compared to the competitors and industry. Svenska Handelsbanken is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Svenska Handelsbanken competitors and includes Svenska Handelsbanken target market, segmentation, positioning & Unique Selling Proposition (USP).

Svenska Handelsbanken SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Svenska Handelsbanken Brand Analysis
Parent Company

Svenska Handelsbanken AB




Banking & Financial Services

Tagline/ Slogan

Our aim is customer satisfaction


Meeting customers’ requirements with the highest possible level of satisfaction

Svenska Handelsbanken STP
Svenska Handelsbanken Segmentation

Individual and institutional clients

Svenska Handelsbanken Target Market

Large corporate and institutions, private individuals in need of financial services

Svenska Handelsbanken Positioning

Bank offering complete range of financial services

Svenska Handelsbanken SWOT Analysis
Svenska Handelsbanken Strengths

Below are the Strengths in the SWOT Analysis of Svenska Handelsbanken:

1. Leading market position in Sweden
2. Decentralized operations and personalized service ensures stable financial performance
3. Strong capital and liquidity positions
4. Its services are present in over 20 countries
5. Approx 11,000 employees form the backbone of the organization

Svenska Handelsbanken Weaknesses

Here are the weaknesses in the Svenska Handelsbanken SWOT Analysis:

1. Tough competition means limited market share growth
2. Weakening performance of international operations and capital markets division

Svenska Handelsbanken Opportunities

Following are the Opportunities in Svenska Handelsbanken SWOT Analysis:

1. Internet banking could increase revenues and market share
2. Swedish credit card usage likely to enhance Weakening global economic growth revenues
3. Tie-up with international financial institutions to tap the global markets

Svenska Handelsbanken Threats

The threats in the SWOT Analysis of Svenska Handelsbanken are as mentioned:

1. Intense competition in banking industry likely to affect market share
2. Weakening global economic growth
3. Govt policies and international banking norms

Svenska Handelsbanken Competition

Below are the top 3 Svenska Handelsbanken competitors:

1.  SEB bank
2. Swedbank
3. Nordea Bank AB

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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