Svenska Handelsbanken SWOT Analysis, Competitors & USP

SWOT analysis of Svenska Handelsbanken analyses the brand by its strengths, weaknesses, opportunities & threats. In Svenska Handelsbanken SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Svenska Handelsbanken to benchmark its business & performance as compared to the competitors. Svenska Handelsbanken is one of the leading brands in the banking & financial services sector.

The article below lists the Svenska Handelsbanken SWOT (Strengths, Weaknesses, Opportunities, Threats), top Svenska Handelsbanken competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Svenska Handelsbanken

Svenska Handelsbanken Overview
Parent Company	Svenska Handelsbanken AB
Category	Banking
Sector	Banking & Financial Services
Tagline/ Slogan	Our aim is customer satisfaction
USP	Meeting customers’ requirements with the highest possible level of satisfaction
Svenska Handelsbanken STP
Segmentation	Individual and institutional clients
Target Market	Large corporate and institutions, private individuals in need of financial services
Positioning	Bank offering complete range of financial services

SWOT Analysis of Svenska Handelsbanken

For Svenska Handelsbanken, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Svenska Handelsbanken SWOT Analysis:

Svenska Handelsbanken Strengths

The strengths of Svenska Handelsbanken looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Svenska Handelsbanken :

1. Leading market position in Sweden
2. Decentralized operations and personalized service ensures stable financial performance
3. Strong capital and liquidity positions
4. Its services are present in over 20 countries
5. Approx 11,000 employees form the backbone of the organization

Svenska Handelsbanken Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Svenska Handelsbanken SWOT Analysis:

1. Tough competition means limited market share growth
2. Weakening performance of international operations and capital markets division

Svenska Handelsbanken Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Svenska Handelsbanken SWOT Analysis:

1. Internet banking could increase revenues and market share
2. Swedish credit card usage likely to enhance Weakening global economic growth revenues
3. Tie-up with international financial institutions to tap the global markets

Svenska Handelsbanken Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Svenska Handelsbanken are as mentioned:

1. Intense competition in banking industry likely to affect market share
2. Weakening global economic growth
3. Govt policies and international banking norms

Svenska Handelsbanken Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Svenska Handelsbanken:

1.  SEB bank
2. Swedbank
3. Nordea Bank AB

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Svenska Handelsbanken. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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