Svenska Handelsbanken SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2408

SWOT Analysis of Svenska Handelsbanken with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Svenska Handelsbanken

Parent Company

Svenska Handelsbanken AB




Financial services

Tagline/ Slogan

Our aim is customer satisfaction


Meeting customers’ requirements with the highest possible level of satisfaction



Individual and institutional clients

Target Group

Large corporate and institutions, private individuals in need of financial services


Bank offering complete range of financial services

SWOT Analysis


1. Leading market position in Sweden
2. Decentralized operations and personalized service ensures stable financial performance
3. Strong capital and liquidity positions
4. Its services are present in over 20 countries
5. Approx 11,000 employees form the backbone of the organization


1. Tough competition means limited market share growth
2. Weakening performance of international operations and capital markets division


1. Internet banking could increase revenues and market share
2. Swedish credit card usage likely to enhance Weakening global economic growth revenues
3. Tie-up with international financial institutions to tap the global markets


1. Intense competition in banking industry likely to affect market share
2. Weakening global economic growth
3. Govt policies and international banking norms



1.  SEB bank
2. Swedbank
3. Nordea Bank AB

The table above concludes the Svenska Handelsbanken SWOT analysis along with its marketing and brand parameters.


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